7 Best Digital Marketing Courses to Take in 2020

7 Best Digital Marketing Courses to Take in 2020

If we talk about today’s unpredictable times, no one can guess the probability of massive job cuts and chances of unemployment. COVID-19 pandemic is not only affecting our health but also our professional lives. Many people are doing jobs besides their pay cut while some are forced to switch their careers for better opportunities. 

Now, there are two options, either you accept the situation and work in the same condition or utilize this time to enhance your skills and grab a good opportunity. If I am not wrong, then you will go with the 2nd option. If yes, then this article is for you. 

As digital marketing is a booming career, therefore I will talk about 7 most popular digital marketing courses that are in demand and will help you brush up your basics. Moreover, by doing these courses, you will be able to plan your career more effectively, grab better opportunities, and make a change if required. 

7 Best Courses for Digital Marketing

Indeed there are thousands of courses available that you can opt for, but after auditing a number of courses, I have created a checklist. It will definitely help you improve your professional experience and better your product understanding. 

Now, without any further discussions, let’s get started…

Digital Marketing Specialist Masters Program 

If you want to be a digital marketing pro, then you should definitely opt for this digital marketing training as it provides comprehensive education on career-changing skill sets besides digital marketing strategies. 

By doing this course, you will have an in-depth understanding of core digital strategies like-

• SEO
• PPC
• Social
• Web analytics
• Conversion and strategy
• Content marketing
• Advance mobile marketing 
• Website rate conversion optimization
• Email marketing, etc. 

The content provided in this course will help you clear all your basic concepts regarding digital marketing and provides a wealth of practical knowledge. The knowledge you receive after completing this course will help you pass the expert exam and become certified. 

So, don’t miss the opportunity to be recognized as a digital marketing specialist.  

Inbound Digital Marketing Course 

Inbound digital marketing courses will help you enhance your skills and show people that you have gone through technical course learning. Also, by going through this course, you will have a deep understanding of inbound marketing techniques. 

From content marketing to lead nurturing and much more, each concept is explained thoroughly. I assure you that by the end of this course you can easily create your own inbound marketing strategy, which will further help you become more productive. 

In this course, you will get a chance to learn:

• Inbound marketing concepts
• Landing pages
• Blogging
• Conversion optimization 
• Email marketing
• Social media promotion 
• Lead nurturing
• Customer Marketing approach, etc. 

It also offers practical exercises and training sessions that ensure that all the concepts are thoroughly understood. If you’re a HubSpot user, then you don’t have to pay a single penny for doing an inbound marketing course. Also, at the end of this course, you will get a certificate that will make your resume more powerful and increase the chances of your selection. 

Introduction to Social Media Strategy

It is another course that will help you understand each and every concept regarding social media digital marketing. It is specially designed for beginners who want to learn the right marketing tools and strategies which will further help them in advertising on social platforms like Instagram, Facebook, Twitter, LinkedIn, etc. 

Well! In this course, you will get an opportunity to have insight into-

• Marketing
• Business
• Social Media
• Social Media Marketing
• Content Strategy
• Social Media Advertising
• Buffer

Once you go through each session, you will gain the confidence to create a social media strategy that will work best for your business and helps you achieve your business goals without putting much effort and time. 

Useful reading- 4 Top Social Media Marketing Strategies to Drive Your Brand

Digital Marketing Specialization 

It is another course which is in the top list for a digital marketing course. If you are in search of the course that will enhance your knowledge regarding online marketing, then it is another option you can choose. 

Moreover, it is a beginner’s course by doing which you can explore various aspects related to the digital marketing environment, including:

• Social media marketing
• Digital marketing analytics
• 3D printing
• Search engine optimization 

This course also comes under the University of Illinois Masters of Business Administration degree program. All the people who applied for this course have the opportunity to learn modern advertising with proper concepts and theory. 

It also offers a certification which further helps you showcase your skills on LinkedIn and add extra in your resume. If you can spend 8-10 hours per week, then you can also keep this course in your bucket list. 

Digital Marketing Professional Certification

When we talk about digital marketing courses, then how can we forget about professional certification? Yes, it is another course, including 4 tutorials related to online advertising. 

Each course of digital marketing professional certification will last for around 5-6 weeks after doing which you will learn essential digital marketing skills and gain a competitive advantage over others. 

If you are in search of a course that will put your career in high gear and make you more marketable, then digital marketing professional certification will help you achieve your goals. 

In this course, you will learn:

• Business and e-commerce models
• Social media analytics
• Social media
• Strategies to achieve customer-centricity, etc.

To get certified from the University of Pennsylvania for a digital marketing course, you have to pay some amount of bugs. But believe me, it’s worth it. If you are a newbie and want to become a professional digital marketing expert, then marketing concepts explained in this course will help you perform principles and practices regarding digital marketing. 

Online Marketing Courses 

Online marketing courses is another best option to learn digital marketing and get certified for free from a well-renowned company.  

In digital marketing courses, you will learn- 

• Email marketing
• Inbound marketing
• Contextual marketing
• Content marketing
• Social media marketing 

Besides the above-mentioned courses, it also gets an opportunity to get certified with Facebook ads, search engine optimization, blogging, etc. 

If you want to have a thorough understanding of marketing and wish to be recognized as a digital marketing professional, then I suggest you invest some time and go through this course. 

Digital Marketing Nanodegree 

Digital marketing training is another option you can opt to get certified. In this course, you will get two options.

If you want to make your career in digital marketing after graduation, then the Nanodegree program is best as it is offering a full-featured learning experience. It will help you become a master in platform-specific skills by having a proper understanding of the digital marketing ecosystem. 

Take a rundown at the learning modules included in this program:

• Display Advertising
• Email Marketing
• Marketing Fundamentals
• Content Strategy
• Search Engine Marketing
• Metrics with Google Analytics
• Social Media
• Social Media Advertising with Facebook
• Search Engine Optimization

Independent study is another option you can opt-in this course. If you are working as a digital marketer and want to learn new concepts, enhance or refresh your skills, then it can be a good option to choose. 

Moreover, this course offers live Q&A sessions which will not only enhance your knowledge but also engage you to learn more. To join a digital marketing nanodegree program, you have to pay $537 for a 3 months course or $199 per month to sound professional. 

Know more about- 13 of the Best Free and Paid Marketing CMS Platforms for 2020

The bottom line

Now that you have an in-depth understanding of digital marketing, you can easily decide which course will help you fulfill your desires. 

Still, if you are in a hassle and confused in which course you should enroll, need not fret! We are here. Feel free to drop your query in the comment section added below.