Guus has been active in the online marketing field since 2004. On his path, he has helped dozens of (international) companies with getting the most out of their Search Engine Optimization and Search Engine Advertising efforts. Working with both SMB’s and multimillion profit companies, he knows how to attract growth through search engines both organic and […]
How to Do It the Right Way (Plus Tips and Tools)
Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is curated content? […]
Black Friday Statistics 2020 | SEMrush Research
Each year, the flagship day of the pre-Christmas shopping spree, Black Friday, delivers major shifts in consumer behavior. Last year’s sales hit a record high of $7.4bn in online spending, indicating that the future of shopping sits firmly within the digital realm. To understand the major 2020 Black Friday trends and shifts*, we analyzed the […]
How social media influence 71% consumer buying decisions
30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers who are influenced by social media are four times more likely to spend more on purchases. There are four ways in which social media has a direct influence on […]
How to Use Instagram User Generated Content for Successful Marketing
Instagram user generated content seems to be gathering a lot of attention these days. If you are still not on board with the idea, this post is all about giving you a few solid reasons why UGC needs to be part of your Instagram marketing strategy. Instagram User Generated Content boosts brand credibility Consumers are […]
What is structured data? • SEO for beginners • Yoast
Marieke van de Rakt Marieke van de Rakt is the CEO of Yoast. Her main focus is on growing the company. She is really passionate about maintaining open and friendly company culture. Marieke is also heavily involved in the marketing of Yoast and with Yoast SEO Academy: the online courses platform. You might have heard […]
Whenever I publish update for my google business page, my local rankings drop for 3-4 days : SEO
I have 9 important keywords which are significant for my business but whenever I publish updates on my google business, my all local rankings drop for 3-4 days. Usually it is fixed after 4 days. What is the reason of this? Do you have similar problems? I publish original articles and pictures Source link
Inclusion Is the Gift in These Heartfelt Holiday Ads
Welcome to my everyday dialogue with baristas, receptionists, shopkeepers alike, when I have to apologetically announce my name five times and spell it out letter by letter until they get it right. R-o-b-e-c-t-a. I suppose I was never asked to question how normal this situation is for people with quirky names until I saw Etsy’s […]
3 Key Reasons to Use Augmented Intelligence Tools in Digital Marketing
Do terms like “AI” and “machine learning” make you think of robots and science fiction? These technologies are being used everywhere, and the age of AI is already in full swing. AI and technology offer a solution to inefficiency. Deloitte has shown that 83 percent of early adopters of AI and cognitive technologies achieved either “moderate” or “substantial” benefits. […]
YouTube Launches Audio Ads to Reach Music & Podcast Listeners
YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player. Audio ads may sound like an odd fit for a website that specializes in video, but YouTube says users are consuming more audio centric-content. “Whether it’s to squeeze in a living room […]