Ads targeting is another element of pay-per-click advertising. How well can your ads be targeted to the right audience? Both Facebook and Google offer a good solution to ad targeting. However, Facebook still has the best ad targeting tool. Google allows you to target your prospects using both their content targeting tool (keywords targeting) and […]
What—and Who—Is on Marketers’ Minds for 2021?
Toward the end of last year, we asked readers to share their thoughts about 2021. We received dozens of responses from #MarketingTwitter, women’s marketing groups and our Adweek Mentee Program. What would keep working? What would keep changing? Many of them believe recovery will happen this year. So, there’s that to look forward to: optimism… […]
Should You Have a Trailing Slash at the End of URLs?
A trailing slash is a forward slash (“/”) placed at the end of a URL such as domain.com/ or domain.com/page/. The trailing slash is generally used to distinguish a directory which has the trailing slash from a file that does not have the trailing slash. However, these are guidelines and not requirements. In the past, […]
Creating and Managing SEO Engines
GUESTS & RESOURCES Episode Overview: Join host Ben as he concludes his conversation with Frase’s Director of Marketing Bill King discussing how to manage SEO search engines. Together they examine how to keep the “Engine,” in search engines running. Managing search engines is based on understanding the core components of your SEO strategy – Content […]
Tips to Spot Sophisticated Phishing Scams
We all receive dozens of emails every day. Businesses receive hundreds, maybe even thousands. And although some will be useful and perfectly legitimate, others will be what you would call “spam.” In other words, they are junk emails that are usually trying to sell you something. And then there are the phishing emails. These are […]
What Is High Quality Content for SEO in 2018 (And How to Create It)
Low-quality content doesn’t rank in Google. For us to have any chance at ranking, we need to publish high-quality content across our entire site. What exactly is high-quality content? To answer that question, you can’t simply talk about content marketing. You have to understand Google’s ultimate aim for search. Google’s anti-SEO stance Google has worked […]
The Definitive Guide to SEO Strategy in 2021
The year 2020 was relatively drama-free for SEO. Most of the algorithm updates had mild effects and there is no need to do any big adjustments to your SEO strategy. That being said, there have been slight shifts in the weight of existing ranking factors, so, just in case, let’s review your SEO priorities for […]
How Twitter is Expanding its Reach in Audio
January 12th, 2021 Marketing Erica Perry In June 2020, Twitter introduced audio tweets where you can record your voice and share that audio as a tweet to your followers. A perk? These can also be listened to while you multi-task across other day-to-day activities including checking email or working on a document — comparable to […]
YouTube Channel Keywords: What Are They?
YouTube is the second-largest search engine with over 2 billion monthly active users. No matter what industry or niche you’re in, getting into video marketing is a great way to expand your market reach. However, YouTube has its own set of search engine optimization (SEO) practices you need to learn and understand to increase your […]
28 Ways to supercharge your site
30-second summary: Google plans to roll out the new Core Web Vitals update in early 2021. The overall size, dimensions, load order, and format of your images will drastically affect your PageSpeed score. Loading critical CSS and JS inline can improve the perceived load time of your site. Above-the-fold videos and large background images can be particularly […]