Hey guys, welcome to another episode of SEO On-Air. Whether you’ve started out with content marketing or have been doing it for a while, it never hurts to revisit your content strategy to make sure it’s up to date, engaging, and innovative for your customers. According to HubSpot, almost 70% of companies are investing in […]
Ecommerce quick wins you can implement today to boost your SEO performance
Optimising your ecommerce website from an SEO perspective can be overwhelming. There are so many aspects that can affect your organic performance and sometimes you might not be sure where you should begin, especially if time and resource are in short supply. It’s important to remember that, often, a combination of a few smaller changes […]
How to Use Emotion in Your B2B Content Marketing to Build Connection
We instinctively think that emotion in content matters more to B2C customers than to B2B ones within the context of B2B content marketing. But there’s a surprising find in this study by the CEB and Google: B2B buyers are more attached to the brands they buy from than B2C customers. If you think about it, […]
Website Rankings Drop: Identifying the Reasons Why
Last updated on July 7, 2020 at 11:41 pm It’s a common occurrence for SEOs and webmasters that track their rankings to experience sudden website ranking drops. Since Google’s algorithm is continuously updating, SERP volatility is common and affects hundreds or even thousands of websites in different industries. The problem with undiagnosed ranking drops is […]
Battle of SEO: Shopify vs. WooCommerce. Who would win?
Many eCommerce businesses go big with their business idea at the beginning, but then fail to captivate the audience. The failure to reach customers urges them to make a change, and this time they begin tapping into the power of search engine optimization (SEO). Honestly, you can avoid this mistake and take advantage of SEO […]
Tuesday’s First Things First – Adweek
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Leaked Letter to NFL by Native American Leaders Demands Immediate Action […]
How to Use Lead Form Extensions in Google Ads
What are Lead form extensions? Lead form extensions are ad extensions that show beneath search ads on mobile and tablet devices. They allow users to provide contact information directly through the ad on the search engine results page (SERP), rather than clicking through to the site and converting there. If the user is signed into […]
A Guide To Maximize Your Content Marketing Results « SEOPressor – WordPress SEO Plugin
Are you trying to manage your business’s content and looking to improve your content mapping strategy? If so, great idea! You’ve landed on the right page. Let’s discuss ways to improve by sharing methods that will help you reach your target audience and win their business! We’ll start by getting as specific as we can […]
3 Benefits To Using Social Media Alongside Digital Signage
3 Benefits To Using Social Media Alongside Digital Signage If you’re looking to bolster your business, storefront, walk-in percentages, or marketing effectiveness in general, there are a couple things that most fortune 500 companies all agree on. The workspace has to be clean and tidy, workforce has to be efficient, effective, and helping, the product […]
How to Get 4,000 Watch Hours on YouTube (FAST!)
In this guide, I’m going to show you how to get 4,000 watch hours on YouTube. Since I began my journey on YouTube in 2017, I’ve accumulated 59,000 watch hours: And if I was able to do it with my cringe-worthy videos, then you can too. So the first question is: What Happens When You […]