Optimizing your content’s searchability online is a vital and practical marketing approach for businesses trying to draw attention and drive site traffic as they grow their brands. And this does not just refer to any attention or traffic, but traffic that really converts into sales and leads. Now, although there are other ways to get […]
8 Steps to Create an Effective Strategy
September 21st, 2020 When a football club wins a game, you often hear the manager say that the “team stuck to the game plan.” The link between success and planning is well understood. It’s why the army does “war games” and B2B content marketing teams create a content marketing strategy. In this guide, I’ll share […]
Miles Beckler Has Over 152,000 YouTube Subscribers (Here’s How He Did It)
Miles Beckler is a digital marketing expert who has amassed 152,000 subscribers on YouTube. He’s accomplished that through consistency and ridiculous amounts of content production. Miles has a wealth of experience in affiliate marketing, YouTube marketing, and digital marketing in general. In this discussion, you’ll learn: The best publishing frequency for YouTube (based on over […]
Website Migration Checklist: The Hitchhiker’s Guide
This post was last updated by Zee Hoffmann Jones on November 2019 In online marketing, “site migration” is usually a phrase that makes SEOs, PPCers, site owners and stakeholders wince. Regardless of whether you think site migrations are real, we’ve all heard horror stories about sites that have gone through domain name changes and experienced […]
Dealing With Grief in the Time of Coronavirus
There’s no shortage of grief in the world right now. Yet somehow a new breed of heartbreak has managed to find my address and pound down my door. My long-time creative partner, Marguerite Lutton, died suddenly in August. The news didn’t just hit me hard, it hit me with an undercut. I think I’ve figured […]
How to Perform a Site Audit: A Complete Guide
September 16, 2020 | Posted by Liraz Postan So you’ve got a new website. It’s fab! Like, really, you’re showing it to all of your friends and colleagues, printing new business cards… but nothing really happens. You’ve got some visitors coming in, but something seems to be stuck. What are you missing? SEO […]
Are Web Directories Still Relevant for SEO in 2020?
Web Directories have been the norm for the world wide web and for search engine optimization for a long time. But are they still relevant in this age of advanced AI Google Updates? Well, as Head of Web SPAM at Google John Mueller said, “in general, no”. But the key words in that answer […]
6 Types of Content For Showcasing Your Procurement
6 Types of Content For Showcasing Your Procurement by Adam | September 18, 2020 Good procurement operates like clockwork: constantly running, requiring maintenance and input only once in a blue moon. Because of this, it can be easy to forget that your procurement team is actually the beating pulse of your company. The people who […]
Top Performing Digital Marketing Channels For Small Businesses
As a small business owner, there are dozens of different digital marketing channels to choose from, to promote your business online. But only a handful will be effective and end up driving real measurable results. You might even be asking what are digital channels? Still at the very beginning stages of your online journey. In […]
Useful Website Widgets That Add Value and Functionality
Aug 28, 2020 | 18 min read Many websites have limited functionality for one reason or another, with the main one being the use of templates that require you to do some additional research and work if you want to customize them to your liking. But if you want to be successful online, you simply […]