SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a […]
How Instagram’s Newest Update Can Help Your Brand Drive UGC
January 24th, 2020 Marketing Erica Perry Tracking the conversations happening around your brand just got easier thanks to a recent Instagram update. Living in ‘Creator’ mode, the @mention option collects any Stories that tag your account and provides a full tally which is especially helpful to businesses that attract large quantities of user-generated content. You […]
Google Offers Guidance on Featured Snippets Update
Google is pruning extra URLs from search results that contain a featured snippet. Google’s SearchLiaison took to Twitter to issue seven insights about the new policy. Featured Snippets Search Results Update Google used to give a URL two spots in the search engine results pages (SERPs) when that URL ranked with a featured snippet, also […]
Listings that earn featured snippets will not repeat on the first page of Google search
Pages that earn a featured snippet will no longer repeat as a regular search result on the first page of Google search, Danny Sullivan, Google’s public search liaison, announced Wednesday. Why we care For featured snippet owners, this change means that your URL will only appear once on the first page of search results, instead […]
#299: Say Goodbye to Imposter Syndrome and Skyrocket Your Business Success
What if I told you that I’m actually not a fan of this topic. Or, at least I thought I wasn’t… until I recorded this episode. (Yes, it’s that good!) In fact, I might even stretch it to say that this is one of the best episodes I’ve ever done. (You’re going to love it!) […]
How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month
In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest posts and sponsored […]
A Definitive Guide from Basic to Advance
There was a time when on-page optimization meant keyword stuffing. With Google’s Panda update, the websites that relied on this tactic were thrown out from the first page! In SEO, strategies that work today may not work after a few years. This is why I always recommend budding SEO marketers to keep a tab on […]
Sponsorships
I have 10k followers on tik tok and I looked at a couple reliable websites and the Analysis on my account is that I could potentially make $72 to $121 each sponsored post and I have no idea how I could get sponsors can anyone help me out please? submitted by /u/cadenbarfield […]
Colourful content: how to find expert sources to strengthen your campaign
The American Press Institute lists several components to consider when trying to make a ‘good story’; relevance to the audience, strong central characters, capturing emotions and providing context. The easiest way to ensure each of these factors is touched on is to gather quotes from sources, either through expert opinion or a case study. Finding […]
Reasons Why You Should Optimize Product Listings
Last updated on January 16, 2020 at 07:01 pm Having an e-commerce website is a lot more work than you think. More than optimizing the site as a whole, you should also look at your product listings as a foundational channel for optimization. With the call to satisfy user intent, it only makes sense that […]