How to Integrate Your Customer Journey Strategy and SEO Strategy

How to Integrate Your Customer Journey Strategy and SEO Strategy

The customer journey has inexorably changed because of search engines and digital marketing. Customers touch base with search engines at multiple points on their way down your sales funnel. This makes SEO vital to make your brand more visible, so you can be found where customers are looking for the products or services you offer. […]

Marketing Morsels: Nitro Pepsi, HerSHEy Chocolate, a Ruffles Mashup and More

Marketing Morsels: Nitro Pepsi, HerSHEy Chocolate, a Ruffles Mashup and More

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Postmates Demonstrates the Power of Distraction Postmates and creative agency Mother Los Angeles have launched a humorous campaign about the power hunger has to distract. Built upon the campaign platform “When All You Can Food Is… […]

How to Do a Competitive Landscape Analysis

How to Do a Competitive Landscape Analysis

Whenever you’re trying to get from point A to point B, it helps to understand the terrain between the two. How far do you have to go? What hazards should you look out for? Where can you stop for gas? Knowing the landscape makes for a successful journey.  As a business owner or marketer, it’s […]

Four tips for SEM teams to adjust to a privacy-focused future

Four tips for SEM teams to adjust to a privacy-focused future

30-second summary: Within the digital marketing space, the conversation around privacy and cookie changes has focused heavily on programmatic and paid social But how will third-party cookie deprecation and new privacy regulations impact paid search? Here is what search marketers can expect and how to prepare In the digital marketing world, targeting, measurement, and optimization […]

Mixed Reactions On Twitter Following Kim Potter Testimony

Mixed Reactions On Twitter Following Kim Potter Testimony

BRUCE BISPING ¬• [email protected] Brooklyn Center, MN., Thursday, 5/31/2007. Officer Kim … [+]Potter is part of the Brooklyn Center Police negotiation group. (Photo by Bruce Bisping/Star Tribune via Getty Images Star Tribune via Getty Images Kim Potter, a former Minnesota officer of police offered her emotional testimony for her defense. Following a traffic stop, Potter, […]

why and how to use them • Yoast

why and how to use them • Yoast

Using transition words in your writing can help you enhance the readability of your content. These words help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability check in Yoast SEO provides feedback on your use of transition words. But what are they exactly? Why are they so important? […]

Local SEO : SEO

I’m with a company that was based in New Orleans but recently moved just outside of the city. They still market themselves as a local New Orleans company but took a beating in local rankings. Im currently working on a local landing page but what else should I do? Source link

Announcing Our First Wave of Speakers for #SMWNYC 2021

Announcing Our First Wave of Speakers for #SMWNYC 2021

January 26th, 2021 Conference SMW Staff We are thrilled to announce the first round of leaders who will bring our 2021 theme, “Reinvention,” to life this May (4-7). Throughout their sessions, you’ll gain actionable insights into the different ways we can use this year to come together as an industry and reinvent the systems of […]

#415: Eulogies, Sales Funnels, & What They Won’t Tell You In Business School with Donald Miller – Amy Porterfield

#415: Eulogies, Sales Funnels, & What They Won’t Tell You In Business School with Donald Miller – Amy Porterfield

Listen To My Latest Podcast Episode: #415: Eulogies, Sales Funnels, & What They Won’t Tell You In Business School with Donald Miller Listen To My Latest Podcast Episode:#415: Eulogies, Sales Funnels, & What They Won’t Tell You In Business School with Donald Miller Source link

Catastrophic Log4j Security Fail Threatens Enterprise Systems & Web Apps Worldwide

Catastrophic Log4j Security Fail Threatens Enterprise Systems & Web Apps Worldwide

A serious code execution vulnerability in Log4j has security experts warning of potentially catastrophic consequences for enterprise organizations and web apps. The vulnerability, listed as CVE-2021-44228 in the Apache Log4j Security Vulnerabilities log, enables remote attackers to take control of an affected system. What is Log4j? Log4j is an open source Apache logging system framework […]

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