Category: Social Media

8 Steps to Create an Effective Strategy

8 Steps to Create an Effective Strategy

September 21st, 2020 When a football club wins a game, you often hear the manager say that the “team stuck to the game plan.” The link between success and planning is well understood. It’s why the army does “war games” and B2B content marketing teams create a content marketing strategy. In this guide, I’ll share […]

Dealing With Grief in the Time of Coronavirus

Dealing With Grief in the Time of Coronavirus

There’s no shortage of grief in the world right now. Yet somehow a new breed of heartbreak has managed to find my address and pound down my door. My long-time creative partner, Marguerite Lutton, died suddenly in August. The news didn’t just hit me hard, it hit me with an undercut. I think I’ve figured […]

6 Types of Content For Showcasing Your Procurement

6 Types of Content For Showcasing Your Procurement

6 Types of Content For Showcasing Your Procurement by Adam | September 18, 2020 Good procurement operates like clockwork: constantly running, requiring maintenance and input only once in a blue moon. Because of this, it can be easy to forget that your procurement team is actually the beating pulse of your company. The people who […]

3 Ways Facebook is Supporting Mental Health

3 Ways Facebook is Supporting Mental Health

September 15th, 2020 Humanity Erica Perry 2020 has been ripe with change, uncertainty, and endless efforts to manage the uncertain outcomes of our decisions as best we can. Beyond the fear of contracting the virus are the new realities of working from home, virtual schooling, and lack of physical interaction with colleagues, family, and friends. […]

#335: Life Coaching, Wine Tasting, & Sex Ed: How These Courses Provided Time, Financial, & Location Freedom

#335: Life Coaching, Wine Tasting, & Sex Ed: How These Courses Provided Time, Financial, & Location Freedom

What’s your brilliant digital course topic idea? Have you ever thought of a brilliant digital course topic idea, only to have a follow-up thought that it would never work online? Maybe like wine tasting, spiritual life coaching, legal terms, or sex education? If you think these topics wouldn’t convert to a digital course — think […]

Compare organic and paid results at a glance

Compare organic and paid results at a glance

In just three simple steps, you can boost a post on Facebook and Instagram. Choose a post Select an audience Set your budget That’s how easy it is. As organic reach on social media continues to fall, businesses have started to invest more in social media advertising. For some businesses, that’s creating ads. For smaller […]

How to Drive Local Foot Traffic With Twitter Ads : Social Media Examiner

How to Drive Local Foot Traffic With Twitter Ads : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […]

Instagram Stories Features, UX, Easy Social Listening

Instagram Stories Features, UX, Easy Social Listening

It’s been a busy few months here at Hootsuite and I’m excited to share the updates to the Hootsuite product that have been achieved while we also adapt to our new world of remote work. For starters, our customers will know that we recently released a whole new user interface. It was a key part […]

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