Category: Social Media

We instinctively think that emotion in content matters more to B2C customers than to B2B ones within the context of B2B content marketing. But there’s a surprising find in this study by the CEB and Google: B2B buyers are more attached to the brands they buy from than B2C customers. If you think about it, […]

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Leaked Letter to NFL by Native American Leaders Demands Immediate Action […]

3 Benefits To Using Social Media Alongside Digital Signage If you’re looking to bolster your business, storefront, walk-in percentages, or marketing effectiveness in general, there are a couple things that most fortune 500 companies all agree on. The workspace has to be clean and tidy, workforce has to be efficient, effective, and helping, the product […]

June 23rd, 2020 Marketing Erica Perry Amid years of controversy and scrutiny surrounding political content, Facebook is approaching the upcoming 2020 election with a new, multi-faceted approach, what it’s labeling, “another line of defense” against interference and a mechanism to avoid amplifying disinformation. Core to the solution is shifting responsibility to the public at large […]

Free Download Ready to Start Growing Your Email List But Not Sure Where to Start? This free (and highly detailed) cheat sheet will give you everything you need to know to set up your lead magnet and email list like a pro. (Yep, even if you’re not a “techy” person!) Source link

In May, our entire team experimented with a 4-day workweek. The intention of this experiment was to help us all manage the stress and changes to routine caused by living through a global pandemic. We initially rolled out the 4-day work week experiment for only one month, with the main goal of reducing teammates’ stress. […]

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […]

Photo editing trends move fast on Instagram. Remember when the feed was full of heavily-filtered, square-cropped photos? That was only a couple of years ago, but in 2020 that style looks so dated that you might as well be posting a daguerreotype. What seemed like an interesting and original photo composition can quickly become a […]