Optimizing How-to Content — Boris Wartenberg // Searchmetrics

GUESTS & RESOURCES

Episode Overview:

In the final episode of how-to week, Boris Wartenberg, SEO specialist at Searchmetrics, rejoins Ben to wrap up their conversation about the subtleties of crafting how-to content. After coming up with how-to content, how can you make sure it keeps performing? Boris shares insights on when and how to update how-to content.

Want to keep up with shifts in search while staying loyal to your content? Take a look at how we have used Searchmetrics Insights to analyze COVID-19’s impact on consumer demand.