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Google Ads Budget Reduction Alongside a Target CPA Strategy
Hi fellow PPC managers,
I would like to know if any of you know if what I'll describe next could work or not. I've got a Google Ads Search Campaign running for the past 3 months with a $2K monthly budget and a Maximize Conversions bidding strategy. What I want to do is reduce my budget by half, but maintaining the same average CPA.
Therefore, what I've thought is to do the budget reduction and then immediately change the bidding strategy to a target CPA, choosing the historical average CPA of the campaign. But I hesitate when I think about all the factors that could make it not work.
When the system realizes that it now has half of the budget it had before, I guess it would re-adjust the amount it bids for each impression, bidding less on average of course, but will it really take into account the CPA I've set as a target?
Is that historical average CPA strictly related to the $2K budget, or now that the platform has enough information, will it be able to keep that average CPA even when I reduce the budget by half?
There are so many factors that could influence the platform's behavior that come to mind when I think of doing this that I just froze.
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