Category: SEO Tips

Guus has been active in the online marketing field since 2004. On his path, he has helped dozens of (international) companies with getting the most out of their Search Engine Optimization and Search Engine Advertising efforts. Working with both SMB’s and multimillion profit companies, he knows how to attract growth through search engines both organic and […]

Each year, the flagship day of the pre-Christmas shopping spree, Black Friday, delivers major shifts in consumer behavior. Last year’s sales hit a record high of $7.4bn in online spending, indicating that the future of shopping sits firmly within the digital realm.  To understand the major 2020 Black Friday trends and shifts*, we analyzed the […]

30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers who are influenced by social media are four times more likely to spend more on purchases. There are four ways in which social media has a direct influence on […]

Marieke van de Rakt Marieke van de Rakt is the CEO of Yoast. Her main focus is on growing the company. She is really passionate about maintaining open and friendly company culture. Marieke is also heavily involved in the marketing of Yoast and with Yoast SEO Academy: the online courses platform. You might have heard […]

Do terms like “AI” and “machine learning” make you think of robots and science fiction? These technologies are being used everywhere, and the age of AI is already in full swing. AI and technology offer a solution to inefficiency. Deloitte has shown that 83 percent of early adopters of AI and cognitive technologies achieved either “moderate” or “substantial” benefits. […]

YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player. Audio ads may sound like an odd fit for a website that specializes in video, but YouTube says users are consuming more audio centric-content. “Whether it’s to squeeze in a living room […]

Google’s new Small Business Advisors program aims to help SMBs grow Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s hard to imagine that trust not leading to a sale (at some point). But how exactly can a brand begin […]

Google is beating all other search engines out there! The latest report released in 2020 suggests that Google has over 86% share of the overall search traffic. Find more statistics at Statista So, as a website owner, ignoring Google is definitely not a good idea. This is the platform your target audience uses the most. […]