The customer journey has inexorably changed because of search engines and digital marketing. Customers touch base with search engines at multiple points on their way down your sales funnel. This makes SEO vital to make your brand more visible, so you can be found where customers are looking for the products or services you offer. […]
Category: SEO Tips
How to Do a Competitive Landscape Analysis
Whenever you’re trying to get from point A to point B, it helps to understand the terrain between the two. How far do you have to go? What hazards should you look out for? Where can you stop for gas? Knowing the landscape makes for a successful journey. As a business owner or marketer, it’s […]
Four tips for SEM teams to adjust to a privacy-focused future
30-second summary: Within the digital marketing space, the conversation around privacy and cookie changes has focused heavily on programmatic and paid social But how will third-party cookie deprecation and new privacy regulations impact paid search? Here is what search marketers can expect and how to prepare In the digital marketing world, targeting, measurement, and optimization […]
why and how to use them • Yoast
Using transition words in your writing can help you enhance the readability of your content. These words help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability check in Yoast SEO provides feedback on your use of transition words. But what are they exactly? Why are they so important? […]
Local SEO : SEO
I’m with a company that was based in New Orleans but recently moved just outside of the city. They still market themselves as a local New Orleans company but took a beating in local rankings. Im currently working on a local landing page but what else should I do? Source link
Catastrophic Log4j Security Fail Threatens Enterprise Systems & Web Apps Worldwide
A serious code execution vulnerability in Log4j has security experts warning of potentially catastrophic consequences for enterprise organizations and web apps. The vulnerability, listed as CVE-2021-44228 in the Apache Log4j Security Vulnerabilities log, enables remote attackers to take control of an affected system. What is Log4j? Log4j is an open source Apache logging system framework […]
Ads Creative Studio’s Asset Library is coming to Google Ads
Ads Creative Studio’s Asset Library is coming to Google Ads Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
How to Add Products to Your Google My Business Listing, Illustrated
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. “Who has X near me?” This customer FAQ has become all the more important since 2020, with the public relying heavily on the Internet to help them remotely source goods and […]
How to win conversions with product filtering designed for SEO
1. It enhances your overall customer experience Rather than customers coming to your site and feeling overwhelmed searching for what they want, a filtering tool will do the hard work for them and streamline their results. The personalised solutions will leave customers feeling catered for, which simplifies their journey to conversion. For example, Illamasqua has […]
Emotional Marketing: The Ultimate Guide
If you’re paying attention to brands’ ads lately, most of them stir up our emotions. Every single ad you see or watch is heavy on emotional marketing. It’s not a mystery that we buy based on emotions. Our emotions play a huge role when it comes to our purchasing decisions. What is emotional marketing? How […]