Category: SEO Tips

SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a […]

Google is pruning extra URLs from search results that contain a featured snippet. Google’s SearchLiaison took to Twitter to issue seven insights about the new policy. Featured Snippets Search Results Update Google used to give a URL two spots in the search engine results pages (SERPs) when that URL ranked with a featured snippet, also […]

Pages that earn a featured snippet will no longer repeat as a regular search result on the first page of Google search, Danny Sullivan, Google’s public search liaison, announced Wednesday. Why we care For featured snippet owners, this change means that your URL will only appear once on the first page of search results, instead […]

In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest posts and sponsored […]

There was a time when on-page optimization meant keyword stuffing. With Google’s Panda update, the websites that relied on this tactic were thrown out from the first page!  In SEO, strategies that work today may not work after a few years. This is why I always recommend budding SEO marketers to keep a tab on […]

The American Press Institute lists several components to consider when trying to make a ‘good story’; relevance to the audience, strong central characters, capturing emotions and providing context. The easiest way to ensure each of these factors is touched on is to gather quotes from sources, either through expert opinion or a case study. Finding […]

Last updated on January 16, 2020 at 07:01 pm Having an e-commerce website is a lot more work than you think. More than optimizing the site as a whole, you should also look at your product listings as a foundational channel for optimization. With the call to satisfy user intent, it only makes sense that […]

As time flies, Google updates its algorithm to make it more competitive for a business to rank higher. But in terms of users, these updates provide advantages in the form of quality search results and the best user experience. Google unveiled another algorithm update in 2018 called the Medic Update, ensuring higher search rankings for […]

OMG – CCPA, GDPR, PII… All these acronyms strike fear in a digital marketer’s heart. After all, most of us don’t have a law degree. Privacy and data is a combination that has been a concern since the advent of digital marketing, and only continues to grow in discussion and regulation. How do we as […]

As a business, you know you need to be on Google Knowledge Graph, at least that’s what we often hear. However, do you really need to get a knowledge graph on Google and if yes, how do you get it? Here’s everything you need to know about Google Knowledge Graph for businesses. What is Google […]