Topo Chico Will Send Your Ex a Scorpion for Valentine’s Day

Few would recommend contacting your ex on Valentine’s Day. Topo Chico, however, leads the minority population who thinks that reconnecting with a former love on the romantic day is not only a good idea, but you should come bearing gifts.

For instance … a whole scorpion.

Starting at 8 a.m. EST Feb. 10, the hard seltzer brand will be selling real scorpions for $6.99 on the brand’s site. Consumers can sign up now to receive information about the campaign and other Topo Chico promotions. And they’re encouraged to “check back soon for desert-inspired drama.”

The arachnids are ethically sourced and safe to eat, having been coated in Topo Chico’s signature strawberry guava flavor. They will be delivered in a heart-shaped box to make the contents even more surprising. Consumers who buy a scorpion, which are available through Feb. 14 while supplies last, will receive a 50% discount on a 12-pack of Topo Chico hard seltzer purchased from Feb. 10-21.

Volt Media is handling social media for the campaign, promoting it with posts on Facebook and Instagram, while ICF Next is doing the PR. Topo Chico ran a similar effort last year, delivering cacti for $2.14 that were also meant to help shoppers show their ex how they feel. The discount offer was identical.

“As a hard seltzer brand that lives to provide the unexpected, we’re excited to bring folks a different way to celebrate this traditionally red roses and romance-focused holiday,” brand manager Alex Ottenheimer, told Adweek. “Based on the success of our Valentine’s Day Send Your Ex A Cactus campaign last year, we wanted to go one step further to create a real, edible scorpion gift, inspired by our Southwestern roots and signature strawberry guava seltzer flavor.