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How to structure?
Fairly new to PPC but doing some to help a friend. Was just debating on the best method to structure the groups and campaigns. It's for a small company in a specific area e.g. London, budget will be fairly small at first then get larger.
Was sure how far I should go when compartmentalising essentially lol, for example:
1. Campaign: Boilers
1.1 Ad group: Boiler installation
1.12 Advert: Boiler installation
1.2 Ad group: Boiler maintenance
1.21 Advert: Boiler maintenance
1.3 Ad group: Boiler repair
1.31 Advert: Boiler repair
2. Campaign: Warm air heating
2.1 Ad group: Warm air heating installation
2.12 Advert: Warm air heating installation
2.2 Ad group: Warm air heating maintenance
2.21 Advert: Warm air heating maintenance
2.3 Ad group: Warm air heating repair
2.31 Advert: Warm air heating repair
3. Campaign: Radiant heating
3.1 Ad group: Radiant heating installation
3.12 Advert: Radiant heating installation
3.2 Ad group: Radiant heating maintenance
3.21 Advert: Radiant heating maintenance
3.3 Ad group: Radiant heating repair
3.31 Advert: Radiant heating repair
OR
1. Campaign: Boilers
1.1 Ad group: Boilers
1.11 Advert: Boiler Installation
1.12 Advert: Boiler Repair
1.13: Advert: Boiler Maintenance
2. Campaign: Warm Air Heating
2.1 Ad group: Warm Air Heating
2.11 Advert: Warm Air Heating Installation
2.12 Advert: Warm Air Heating Repair
2.13 Advert: Warm Air Heating Maintenance
3. Campaign: Radiant Heating
3.1 Ad group: Radiant Heating
3.11 Advert: Radiant Heating Installation
3.12 Advert: Radiant Heating Repair
3.13 Advert: Radiant Heating Maintenance -
1 Reply
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I would recommend one campaign with keyword categories split across ad groups. You want to give each campaign as much data as possible for best performance. Splitting them up too much will impact this.
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