Why and How We Close Buffer For The Last Week Of The Year
I’ve been fortunate that we’ve closed down for the last week of the year for the last seven years that I’ve been at Buffer. We…
URL Structure: The Ultimate Guide
When was the last time you took a closer look at your URLs? Well, not many people optimizing their websites for search engines focus on…
Why the Helpful Content Update isn’t all bad news and how to benefit from it
The Helpful Content Update – What it is The new ranking signal targets content created purely to rank on search engines. Content with “little value”…
Twitter Rolls Out Priority Tweet Ranking, Longer Video Uploads to Blue Subscribers
Twitter’s updated Twitter Blue subscription package is slowly rounding into shape, with two more elements now live for paying subscribers, including prioritized ranking of subscriber…
Which Works Better For Your Business?
Whether you run a small business or a big one, a good marketing strategy is never cheap. You have to put money into putting your…
Creating SEO SOPs to Scale Organic Traffic
It’s 2022, and you’re ready to take your business to the next level. You’ve been dabbling in SEO for some time now and are ready…
Social Media in Higher Education: 13 Essential Tips
Social media usage is now the standard for higher education institutions. From student relations to recruitment to fundraising to crisis management, it’s a powerful communications…
What Can You Do For Your SEO?
When building backlinks, the more you have the better. However, they need to come along with quality. If the backlink you have brings harm to…
Is Coding Required for SEO (in 2023)?
You do NOT need to learn coding to get SEO results. But it doesn’t hurt to have a base-level knowledge of HTML, CSS, PHP, javascript,…
7 Ways and 12 Best Practices to Use LinkedIn Polls for Marketing
Whether you’re a B2B brand that only works with businesses or one that also sells to consumers on some level, you should consider using LinkedIn.…