Google On The Use Of AI Images
In a recent Search off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed the use of AI generated images on websites. Some of…
2 new Google Display & Video 360 audience solutions
Google just announced two new updates regarding first-party data and machine learning with Display and Video 360. The two new updates are optimized targeting and…
How to Use LinkedIn for Business in 2022: A Simple Guide
LinkedIn is the world’s premier business network with 722 million users as of January 2022. 25% of all American adults use LinkedIn, and 22% of…
The Three Bosses of SEO
While search marketers can get bogged down worrying about high quality content, successful link building strategies, and technically sound sites, when it comes to SEO, we need…
Daily Search Forum Recap: October 4, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on…
These 4 SEO Meta Tags Will Improve Your SEO
SEO meta tags are an essential part of your optimization strategy. They provide search engines with information about your website and can help improve your…
What Does It Mean to You?
One reason I decided to switch my writing career to core SEO was frequent altercations with SEO teammates. In a way, the hate for SEO…
Downtown Is the Prime Business Area? Not So Fast, Says Yelp
Being located downtown isn’t all that it’s cracked up to be, according to the Yelp Downtown Analysis, which was released Tuesday. The business directory and…
Why online and offline tone of voice is important
Consistency in tone of voice Maintaining consistency with your tone of voice, and across all channels, is of utmost importance. It doesn’t matter what your…
Beginner’s Guide to Optimizing Websites for Better Rankings
You want to rank on the #1 spot in Google. I get it. Everyone wants that spot but how come you’ve never been able to…