Charging to Upgrade to GA4? : SEO

So you have a few clients. You handle their Google Ads, their on & off SEO… and now we have GA4.

Do you bill to add the code and upgrade? Is it something we will eventually have to learn and simply comp it?

We will have to transition & learn anyways, but are you going capitalize?

Especially interested in those who haven’t added such terms in the contract &/or have clients with large monthly budgets.

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