Announcing Our First Wave of Speakers for #SMWNYC 2021
We are thrilled to announce the first round of leaders who will bring our 2021 theme, “Reinvention,” to life this May (4-7).
Throughout their sessions, you’ll gain actionable insights into the different ways we can use this year to come together as an industry and reinvent the systems of social media marketing, a process that starts by collectively recognizing what isn’t working and addressing the tough questions such as how we can act with tact and empathy in uncertain times.
Now part of Adweek’s family of brands, we’re confident this will be one of our biggest, most insightul events to date.
Register your interest today so you don’t miss out any agenda updates in the coming weeks! Passes go on sale Thursday, February 11th at 9am ET.
Platform leaders
Steven Galanis
Founder & CEO, Cameo
Steven is the co-founder and CEO of Cameo, a marketplace where fans can book personalized video shoutouts from their favorite athletes, entertainers, and influencers. Since 2016, the platform raised more than $1 million for a wide range of charities through its Cameo Cares program and just last year topped Fast Company’s list of the “World’s Most Innovative Social Media Companies.” Cameo was also named one of the “World’s 50 Most Innovative Companies.”
Jeremi Gorman
Chief Business Officer, Snap
Jeremi is the Chief Business Officer at Snap Inc. where she spearheads global sales, agency partnerships, business and customer operations, platform integrity, and creative strategy. Since joining the company in 2018, she’s helped transform Snapchat into the go-to platform for Generation Z, using her expertise in sales and advertising to redefine the app’s purpose and push the boundaries for digital experiences without sacrificing the privacy of its users. Prior to Snap, Jeremi oversaw business intelligence and analytics, and the international expansion of Amazon’s advertising business and served various business roles at Yahoo, Variety Magazine, and Monster.com.
Nick Tran
Head of Global Marketing, TikTok
Nick is TikTok’s first Head of Global Marketing where leads all aspects of TikTok’s B2C global marketing efforts, including brand strategy, media and advertising, social media, and co-marketing partnerships, campaigns and activations. His first TikTok’s first global marketing campaign, “It Starts on TikTok,” celebrates the global TikTok community for transforming unique and creative content into memorable cultural moments. Before joining TikTok, Nick was VP, Head of Brand and Culture Marketing at Hulu where he helped reinvent the brand and worked on memorable campaigns like “Better Ruins Everything” and “Hulu Has Live Sports.” In 2020, Nick was included in Fortune’s 40 under 40 as well as AdAge’s 40 under 40 list.
Elizabeth Valleau
Global Creative Lead, Augmented Reality, Facebook
Elizabeth is an award-winning creative technologist and entrepreneur who currently serves as Global Creative Lead at Facebook with a focus on AR for the Instagram app. Her previous roles include Experiential Creative Lead at Grey NY, ECD at Trollback, and the founder of the Digital Experience department at R/GA NY. Her work with the United Nations, Nike, Unilever, the BBC, and Al Jazeera received some of advertising and design’s highest awards, including Clio’s, Webby’s, Pencil’s, and Lions, where the Nike Fuel Band was a Grand Prix-winner.
Santi Pochat
Head of Social Lab, Google
Santi is the Head of Social Lab at Google where he helps the organization develop, measure and deploy best-in-class activations in social across the company. Prior to that, he served as EVP at Edelman where he led teams for companies like Unilever, Campbells, Facebook and the Samsung business in the US, work earned nine Cannes Lions, an Effie, and the first-ever Tribeca Film Festival “Tribeca X Award.”
Modern brands and media properties
Nadja Bellan-White
Global Chief Marketing Officer, VICE Media
Nadja is the Global Chief Marketing Officer at VICE Media Group, a newly-created global position, aimed to unify VICE Media Group’s portfolio and teams across marketing, branding, and communications internationally under one pillar. A champion of diversity and inclusion in the media industry, she previously served as Executive Partner for Ogilvy & Mather Worldwide and created Ogilvy/WPP Roots, an organization dedicated to driving cultural diversity and inclusion across Europe.
James Gregson
Digital Creative Director, LEGO
James is the Digital Creative Director for The Americas where he oversees a team of digital content strategists, creative designers, producers and video editors. His love for both the creative and analytical sides of marketing translates into over a decade of senior leadership expertise and a comprehensive understanding of the evolving digital and social media landscape. In his previous roles, he utilized a combination of technical understanding and conceptual creativity to create effective, measurable programs for clients and brands such as New Balance, Atari, and Mercedes-Benz.
Tatiana Urriaga
Senior Manager, Global Product Marketing, Peloton Interactive
Tatiana is an award-winning marketer with experience building brands with measurable results in the digital space. Currently a Senior Manager of Product Marketing at Peloton, she leads digital advertising efforts on the Bike business. Prior to Peloton, Tatiana worked at digital media companies VaynerMedia, Havas WW, and 360i, on iconic Global brands such as AB InBev, Frito Lay, Ben & Jerry’s, and more.
Thought leaders
Rishad Tobaccowala
Former Chief Growth Officer at Publicis, author of Restoring the Soul of Business
Rishad is an author, marketing guru, and former Chief Growth Officer at Publicis leveraging a 38-year career. His best-selling book, Restoring the Soul of Business: Staying Human in the Age of Data focuses on helping people think, feel and see differently about how to grow their companies, their teams and themselves in transformative times. BusinessWeek refers to him as one of the top business leaders for his pioneering innovation and TIME listed him as a top-five marketing innovator globally.
Emily Heyward
Co-Founder and Chief Brand Officer at Red Antler, author of Obsessed: Building a Brand People Love
Emily is the Co-founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. In her role she drives purposeful, strategic visions for an assortment of companies ranging from startups to big names including Casper, Allbirds, Betterment, and Prose. She is frequently interviewed for her insights around brand strategy with quotes appearing in Forbes, Bloomberg, Inc., Fast Company, and Adweek. Her first book, Obsessed: Building a Brand People Love from Day One, was published in June 2020.
David Levin
Creative Director, That Lot
David is a pioneer of social tone of voice and creative social content with That Lot, one of the top social media agencies in the UK that he co-founded in 2013. David has been the force behind a number of award-winning, massively-engaged accounts/platforms for clients such as Amazon, Microsoft, eBay, Spotify and National Geographic.
David Schneider
Creative Director, That Lot
Another co-founder of That Lot (alongside a third David), David Schneider is a writer, director and social media powerhouse with over half a million followers on Twitter. His award-winning credits span social, TV, film and advertising ranging from Cannes Lion nominations for the HSBC Deep Fake social campaign to Bafta nominations for his latest film, The Death Of Stalin. He recently directed on HBO’s new sitcom Avenue 5.