Stats / Study showing social media users prefer to stay in-platform : socialmedia
Is anyone aware of any recent studies / stats noting that social media users are more likely to stay in-platform / in-app as opposed to clicking on external links and exploring those?
While there’s plenty out there noting that the algorithms favour social posts without links, I’m trying to find a more human-study or something I can reference that notes that people prefer to stay on the respective platforms when scrolling through social as opposed to just clicking link after link on social.