10 Best MarTech Training Courses (Free & Paid)

MarTech courses provide students in the advertising world with the skills they need to leverage various software solutions and applications in their marketing efforts.

We’ve reviewed a number of marketing and technology courses to find the best martech courses you can take online.

Top 10 MarTech Training Courses

1. Marketing Technology (MarTech) Essentials (LXA)
2. Ultimate Digital Marketing Bundle (Reliablesoft)
3. Digital Marketing & E-commerce Certification (Google)
4. Digital Marketing Specialization (Coursera)
5. Google Skillshop Courses (Google)
6. Marketing Analytics Certificate (Meta)
7. Fundamentals of Digital Marketing (Google)
8. Inbound Marketing Course (HubSpot)
9. Email Marketing Essentials (SkillShare)
10. Digital Marketing NanoDegree (Udacity)

1. Marketing Technology (MarTech) Essentials (LXA)

The LXA MBA Marketing Technology Essentials course is a 6-week training experience, introducing students to the 4 “P’s” of marketing. The lessons are accessible both live and on-demand, with interactive Q&A sessions.

This course comes with access to a library of tools and resources from the AntiConLX event series, as well as a community environment for connecting with other learners. The course aims to appeal to marketing leaders, executives, digital transformation experts, and beginners in the online advertising space. Plus, it includes a recognized certificate for successful students.

Why enroll in this course?

The marketing technology training course from LXA is a fast-paced, engaging, and easy-to-follow learning opportunity for marketing experts. The 5 carefully crafted modules provide students with everything they need to know about developing efficient campaigns, and making intelligent decisions for promotional strategies.

You’ll learn how to integrate and optimize data sets and marketing channels and deliver personalized campaigns at scale, with automation. There are also behind-the-scenes insights into customer experience and engagement strategies, as well as plans for improving analytics and intelligence. The course is available to take at your own pace, with support from specialists when you need it.

By the time you’re done with the 5 modules, you’ll know how to:

• Assess the marketing technology landscape and recent trends
• Plan marketing strategies with CX mapping and gap analysis
• Align MarTech initiatives to specific goals and metrics
• Work effectively with other marketing professionals on campaigns
• Gather business requirement insights and build a marketing stack
• Select the right marketing technology and processes

2. Ultimate Digital Marketing Bundle (Reliablesoft)

One of the courses to build job-ready skills for an in-demand career and earn a recognized certificate is the Ultimate Digital Marketing Bundle from Reliablesoft Academy. Through a series of 13 courses, you’ll learn everything you need to know to become a successful digital marketer. Enrolling in the course does not require a degree or prior experience.

Why enroll in this course?

What differentiates Reliablesoft courses from the rest of the martech courses is that the instructors are actively working in the marketing industry. This helps a lot in making the courses actionable based on real-life scenarios and not just the theory.

The bundle includes 13 courses covering the following disciplines:

• Search Engine Optimization (SEO)
• Keyword Research
• Google Ads
• Google Analytics
• Facebook Ads
• eCommerce Marketing
• Video Marketing
• Affiliate Marketing
• Remarketing
• Email Marketing
• Content Marketing
• Digital Marketing
• Social Media Marketing

Upon completion of the courses, you can pursue two important certifications: an SEO Certification and a Digital Marketing Certification. All courses come with both video and text content to help you master a topic in the best possible way. Reliablesoft academy offers a 60-day money-back guarantee for its courses, which is the biggest in the industry.

You can read hundreds of reviews from past students here.

3. Digital Marketing & E-commerce Certification (Google)

One of the top Martech certifications available today, the Digital Marketing and E-Commerce certification from Google gives students the in-demand skills they need to succeed in their new career over a period of 6 months or less.

This course comes with a shareable certificate from Google upon completion and provides immersive insights into some of the top platforms and tools for martech professionals.

You’ll learn how to use Canva, Google Analytics, Mailchimp, Shopify, Hootsuite, and various other marketing tools. Plus, students have access to a wide range of assessments, videos, hands-on activities, and resources to hone their skills.

Why enroll in this course?

This Martech training course provides students with an easy-to-follow step-by-step approach to instruction and guidance. You’ll start by learning the fundamentals of eCommerce and digital marketing, and learn more about how experts measure marketing performance with analytics.

There are also comprehensive insights into how to build your own eCommerce store and analyze its performance. The program includes more than 190 hours of practice-based assessments and instructions, designed to deliver the real-world skills you need to create your own marketing portfolio.

Around 75% of Google Career Certificate graduates see a positive impact on their career in 6 months.

The program breaks down into 7 distinct courses, each with its own focus. You’ll gain an understanding of how to interact with customers online, and what kind of metrics you should be watching to generate customer loyalty and business growth.

By the time you finish this course, you’ll know how to:

• Identify strategies for building customer loyalty
• Create your own portfolio and prepare for job interviews
• Leverage essential eCommerce strategies, and build a store on Shopify
• Optimize checkout flows and interactions for customers
• Leverage Google Analytics, Google Ads, and A/B testing
• Prepare and conduct tests to determine ROI and ROAS
• Access email marketing strategies and social media campaigns
• Engage audiences with SEM and SEO techniques

Certificate Review

You can read our Google Digital Marketing & E-commerce Professional Certificate Review for more details about this course.

4. Digital Marketing Specialization (Coursera)

Ideal for anyone interested in a marketing career, the Digital Marketing Specialization course provides students with an understanding of the data collection and analysis methods used by promotional experts. Over a period of around 8 months, students learn how to evaluate and choose the appropriate web analytics techniques and tools to optimize campaigns.

There’s a deep-dive overview of different frameworks you can use to measure customer actions, and an applied learning project, where students can apply their skills in a real-life scenario. This Martech training course has been chosen as one of the top 10 specializations on Coursera and it’s designed for beginners, so you don’t need any prior experience.

Why enroll in this course?

This specialization is separated into 7 MarTech courses, covering different aspects of digital marketing. To earn your specialization, you’ll need to complete every module and the accompanying assessments and tests at the end of each course. Throughout your education, you’ll learn about everything from social media marketing, to search engine optimization and even 3D printing.

The educational experience starts with an introduction to the digital marketing revolution, and how the digital world has affected marketing. There are real-world examples and use cases to guide you throughout your education, as well as various resources to help you understand how marketing in a digital world works.

By the time you’ve finished this course, you’ll be able to identify the web analytics tools best suited to your needs, collect and use valuable data, and create reports and visualizations. The course also covers topics such as:

• How to leverage digital marketing tools for analytics and evaluations
• Examining the marketing process and developing a digital marketing strategy
• Exploring the rise of AI, the internet of things, and Mixed Reality for marketing
• Adopting a holistic approach to marketing with paid, earned, and owned media
• Identify the risks and opportunities of different marketing strategies
• There’s also a digital marketing capstone project where you’ll leverage an online simulation to put your skills into practice.

Certificate Review

You can read our Coursera Digital Marketing Specialization Review for more details about this course.

5. Google Skillshop Courses (Google)

Google’s Skillshop courses are a selection of training options for all kinds of marketing experts. The lessons focus heavily on leveraging some of the most popular tools offered by Google, including Google Analytics, Google Ads, and the Google Marketing Platform.

For potential Martech professionals, these courses provide behind-the-scenes insight into some of the main platforms you’ll be using to understand and optimize campaigns. Each Skillshop course comes with a certification to showcase your knowledge to potential clients.

Why enroll in this course?

 The Skillshop courses from Google provide students with a reliable and accredited way to harness their skills with valuable Google software and services. Each course is designed by Google product experts, so you can make the most of your MarTech training with expert guidance and resources.

Each course has its own focus area, allowing professionals to expand their skills one service or tool at a time. You can start with Google Ads, and learn about how the discovery process is used for building ads, and how to produce different kinds of campaigns with Google Display, Shopping, and Video content. The Analytics academy is likely to be particularly useful for Martech professionals, alongside the courses on the Google Marketing Platform.

Users can learn how to use search ads and Google Campaign Manager to optimize and arrange campaigns. You can discover programmatic concepts, and how to ensure you’re managing privacy correctly when collecting and using data. By the time you’re done with each of these courses from Google, you’ll know how to:

• Showcase your Google Ads knowledge and build effective campaigns
• Leverage the Google Marketing platform for multi-level marketing
• Access insights from Google analytics to optimize your marketing ROI
• Use Google Ad Manager to earn revenue for ads
• Grow your revenue with Google AdMob
• Implement and build an effective presence on Google My Business
• Reach better customers with Authorized Buyers

6. Marketing Analytics Certificate (Meta)

Designed by the social media experts at Meta, the Marketing Analytics Certificate provides students with everything they need to launch a career in marketing analytics. If you want to learn Martech strategies connected specifically to social media, this could be the course for you. It takes less than 5 months to become job-ready, and there’s no prior experience required.

The course focuses on techniques for collecting, evaluating, and sorting data from marketing campaigns. Students learn how to create experiments and test their hypotheses when examining the effectiveness of campaigns. There are also tips on how to summarize and analyze data using different forms of analytical frameworks.

Why enroll in this course?

While the martech courses from Meta provide in-depth insights into Meta tools like Meta Ads Manager and the Facebook marketing platform, the skills you learn will be transferable. You’ll discover not just how to optimize your social media presence, but also leverage analytical and evaluation techniques for different kinds of digital marketing campaigns.

The course covers tips on how to use the OSEMN data analysis framework to answer common questions about your audience. You’ll also learn how to use tools like SQL and Python for gathering, connecting, and understanding relevant data. Plus, you can examine the common statistical methods leveraged to segment audiences and evaluate campaign results.

The course includes plenty of resources, including case studies, quizzes, and hands-on campaigns so you can practice your skills. Successful students will also gain access to the Meta Career Programs job board alongside their certificate, so they can start applying for roles. By the time you’ve finished this Martech training program, you’ll know how to:

• Identify valuable sources of marketing data
• Navigate Google Analytics and Meta Ads manager reports
• Use the OSEMN cycle for analytics projects
• Set goals, KPIs, and metrics for measuring campaigns
• Leverage Python, SQL, and Tableau for collecting and visualizing data
• Understand independent and dependent variables in a hypothesis
• Access different analytics models, like attribution modeling
• Examine A/B testing campaigns in Meta and other platforms

The end of the course also includes a Meta Marketing Science certification exam, where you’ll test your knowledge and develop your analytical skills further.

Certificate Review

You can read our Meta Marketing Analytics Professional Certificate Review for more details about this course.

7. Fundamentals of Digital Marketing (Google)

Ideal for beginners in the martech environment, the Fundamentals of digital marketing course requires no prior knowledge. This 40-hour course is split into 26 modules, packed with video tutorials, resources, and case studies to help guide your learning. Accredited by the Interactive Advertising Bureau in Europe, and The Open University, this course was created by dedicated Google trainers.

Free to access, the course provides step-by-step guides to everything you need to know about digital marketing, from setting goals for campaigns, to building an effective online presence. There’s a 440-question examination at the end, where you’ll demonstrate your industry knowledge and skills.

Why enroll in this course?

Google’s Fundamentals of Digital Marketing course is a fully-accredited learning experience created for people who want to expand their skills in the marketing landscape. You’ll learn skills related not just to analytics and data discovery, but also to business strategy, display advertising, content marketing, and eCommerce store creation.

Throughout the lessons, Google’s experts cover things like how websites work, and how you can build an effective site to achieve your business goals. There are tips for marketing your online presence and leveraging insights to optimize your campaigns. You’ll also learn how to analyze and understand customer behavior.

By the time you’ve finished this course, you’ll know about everything from organic search and paid search campaigns, to how you can make your own eCommerce page. Some of the topics covered throughout the 26 modules include:

• SEO and getting discovered on the search engines
• Developing ads and using analytics to optimize campaigns
• Fine-tuning your social media and SEO efforts
• Building a local presence for your business
• Using mobile marketing and display campaigns
• How to use content marketing to attract and engage customers
• Connecting with clients through optimized email campaigns
• In-depth tools for measuring SEM and data insights

There are also tips for how to increase sales in your online stores, and how to begin expanding your business internationally.

Certificate Review

You can read our Google Digital Marketing Certificate Review for more details about this course.

8. Inbound Marketing Course (HubSpot)

A leading choice among Martech courses, the HubSpot Inbound marketing course is a free certification option for beginners in advertising. The easy-to-follow training sessions provide in-depth guidance on how to create content to nurture and educate leads throughout the buyer journey. You’ll discover how to customize your content to different audiences, and optimize your marketing strategies with automation and artificial intelligence.

The course includes 24 videos, 7 lessons, and 7 quizzes, totaling a little over three and a half hours of education. For students without a lot of prior experience around inbound marketing, the bite-sized resources are fantastic for easing you into the marketplace.

Why enroll in this course?

The Inbound Marketing course from HubSpot is a fast-paced and comprehensive learning experience for advertising beginners. A series of accredited instructors will guide you through the fundamentals of inbound marketing, starting with an introduction to content marketing and getting to know your target audience. You’ll learn how to build buyer personas and assess customer expectations.

Students also gain behind-the-scenes insight into how they can tailor their content and marketing campaigns for customers at different stages of the buyer journey. There are tips for how to manage your content distribution strategy and understand different customer behaviors.

By the time you finish this course, you’ll know how to:

• Build content for different levels of customer intent
• Segment your audience into different groups based on behavior
• Maximize your ROI with attribution testing
• Develop clear reports and leverage A/B testing initiatives
• Use marketing automation to boost the outcomes of your campaigns
• Leverage a range of different tools for automation
• Use artificial intelligence to dive deeper into data

9. Email Marketing Essentials (SkillShare)

The Skillshare Email Marketing Essentials course is a beginner-level learning experience taught by industry leaders and professionals. The topics include everything from using illustration and design in email marketing campaigns, to how to write better content online.

This course is divided into 76 projects, with 28 minutes of video to explore. Students don’t need any prior knowledge of marketing to get started, and there’s also a helpful assignment at the end of the course, so you can practice your skills.

Why enroll in this course?

Simple and straightforward, this is a fast-paced and easy-to-follow course for beginners in digital marketing. You’ll start with an introduction to the basics of email marketing, one of the most popular tools for content promotion on the web today. After that, you’ll cover the core principles involved in connecting with clients and segmenting your customers.

There’s a comprehensive guide to the tone of voice and how to write your emails to connect with your customers on an emotional level. Students get tips on what to write, and what different types of email they might use throughout their campaigns. There are also top tips for editing and analyzing your email marketing efforts to boost results.

By the time you’re finished with this course, you’ll know how to:

• Leverage a wide range of email marketing strategies to connect with customers
• Access different content marketing ideas to engage readers
• Edit your content to reflect the right tone of voice
• Improve the outcomes of your email campaigns with analytics
• Use the various tools available within the MailChimp platform
• Understand and segment your audience

10. Digital Marketing NanoDegree (Udacity)

With the Digital Marketing NanoDegree, professionals in the marketing landscape can demonstrate their knowledge of a wide range of different advertising initiatives. The program takes around 3 months to complete, so it’s ideal for people who are pressed for time, and there’s no experience required for beginners.

You’ll learn how to use a range of different digital marketing campaigns and strategies to connect with your audience. This course covers everything from how to position a business with the right value propositions, how to set marketing objectives and KPIs, and how to create targeted personas for personalized customer journeys.

Why enroll in this course?

If you want to learn martech in the context of a wider guide to all things digital marketing, this is the course for you. The lessons start with an introduction to the fundamentals of marketing, and how to map out the customer journey, using different strategies and content to connect with customers along the way. You’ll learn about content marketing and social media advertising, as well as what’s involved in search engine optimization.

In the marketing data and technology section of the nano degree, you’ll learn how to access different tools and technologies, such as Google Analytics, to track acquisition rates, engagement, and conversions. There are also insights into different forms of search engine marketing, digital marketing, and email advertising.

By the time you finish this course, you’ll know how to:

• Optimize your website for UX and SEO
• Leverage Search Engine Marketing and optimize your campaigns
• Access email marketing tools and reports for connecting with customers
• Use social media marketing skills and analytics to reach clients
• Utilize a range of different advertising analytics channels
• Map customer journeys and business goals

Are MarTech Courses Worth It?

For anyone interested in a marketing career, taking MarTech courses is definitely a worthwhile strategy. The right MarTech training sessions ensure professionals can generate measurable outcomes from each advertising strategy, and adapt to the latest changes in the marketplace.

With the courses above, you’ll learn how to develop a successful online presence, improve the ROI of different campaigns, and demonstrate your value to your employer. The average salary for a marketing technology specialist is around $62,150 per year, making this a lucrative career option for those with an interest in marketing.

MarTech courses will help you to:

• Understand your target audience and build buyer personas or journey maps to customize your campaigns to different levels of intent.
• Set crucial goals and KPIs for campaigns to ensure you can measure the outcomes of every marketing initiative.
• Pinpoint potential analytical insights which might help you to boost ROAS and ROI for your social media and digital marketing campaigns.
• Demonstrate your knowledge of crucial analytics and marketing tools to potential employers and outshine the competition.
• Use data effectively while ensuring you comply with privacy and compliance laws.
• Access and use a range of different marketing strategies, from search engine marketing to SEO, social media, and email advertising.

Methodology

To help you find the best MarTech training course, we’ve looked at the most popular marketing courses offered by reputable institutions. We selected the courses based on the quality of the content, instructor, and certification. All courses are perfectly suited for beginners and more experienced MarTech professionals.

Related Courses and Certifications

To further enrich your martech skills you can consider taking a Digital Marketing Course to learn about all the online marketing channels and then go after a Digital Marketing Certification.