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Facebook Ad Account for client just passed $100k in sales @ 7.48 ROAS – 4 strategies we used to get these results
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Awesome result. I also saw someone shared an insight saying that “super high ROAS meaning you are not spending enough”. Makes a lot of sense to me. Do you plan to increase spending?
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You’ve done well but to be fair you should expand the screenshot. These aren’t the only campaigns in the account.
Show a time frame, total spend, impressions, cpm, etc.
Your strategies are logical but the image is misleading.
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Do you know/use a social media management tool that tracks ad comments? Thus far I haven’t been able to find one.
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Do you use CBO or ABO?
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Thanks for sharing. Great results and tips.
Keeping things simple isn’t as easy as it seems.
Mind sharing click-through results ?
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Congrats on the success. I have 1 big question. What type of attribution model do you use? FB likes to take a lot of credit for sales.
We use different attribution models based on prospecting vs remarketing and based on lag time.
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Added you to Chat?
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Have you tried Tiktok Ads ? You could get amazing results there as well. The platform is currently booming and not many people are taking advantage of that just yet which makes ads cheap yet highly effective.
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3K/month at 7x isn’t exciting.
How much other traffic do they have? Organic, paid search, etc
How many total monthly users?
What percentage of that spend is retargeting versus prospecting?
Very easy for example to get 7x on 3K of mostly retargeting. I routinely get double or triple that.
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