When AI Eats Your Traffic – Search Engine Watch
It’s not going to be the brands publishing the most content.
Or the brands chasing the highest backlink count.
Well, then WHO?
They are the ones adapting fastest to LLMs.
Google traffic still matters (no doubt).
But LLM citations will matter more.
The truth is, if your content doesn’t look like a source worth quoting, you won’t get surfaced.
And then you become invisible!
The new playbook is actually simple.
If you’re not sure where to start, I broke down some practical ways to get cited inside the carousel below 👇
Seriously…
The brands that figure out LLMs early will own the next wave of organic distribution.
And the race has already begun.