The 30 Most Popular Digital Marketing Blogs By Search Traffic
There are hundreds of digital marketing blogs on the web and it’s practically impossible to follow them all. That’s why we did our research and created a list of the 30 top blogs to follow to get your dose of digital marketing news, read digital marketing related articles and guides, and stay informed of what is happening in the industry.
For each of the blogs listed below, we give you an estimate of their monthly search traffic and their most popular blog post.
As you’ll see, the most popular post on some blogs is not exactly what you might expect to find on a digital marketing blog. Browse through the list and judge for yourself, I’m sure some results will surprise you.
The traffic estimates and most popular pages were extracted using SEMRush in November 2020. The blogs are presented in the list in random order.
Criteria used for adding blogs to the ‘Best Digital Marketing Blogs’ list
Before we proceed to the results of our study, it’s important to explain the criteria we’ve used to craft this list.
Content Quality – I’ve been in the industry for almost 20 years and it’s easy for me to judge the quality of content when it comes to digital marketing related topics. All blogs selected below, publish high-quality content that is useful, actionable, and insightful. It’s original content that can help you learn the various aspects of digital marketing from different angles.
Author(s) reputation – Some of the blogs have content written by a single author and many of them have a group of writers. All writers are reputable authors that have the authority to blog about digital marketing.
Publishing Frequency – I selected blogs that are active and publish content on regular basics. It makes more sense to me to follow active blogs so that there is something new to learn every time you visit.
Domain Authority – With the exception of a few new blogs, all other blogs have a decent domain authority which is a clear sign that they are accepted as a reputable source of information from other blogs in the industry.
Organic Traffic Levels – A successful digital marketing blog is expected to receive a decent level of organic traffic per month. If that’s not the case then it means it is a new blog or the content is not good enough to get the attention of search engines. All blogs listed below receive thousands (or in some case millions) of visitors from search engines which is another indication that they are doing a good job overall.
Marketing Topics Coverage – Since this study was for digital marketing blogs, the websites listed below cover a range of digital marketing disciplines and not just a single area.
The 30 Best Digital Marketing Blogs
- Reliablesoft Digital Marketing Blog
- Search Engine Land
- Search Engine Roundtable
- Neil Patel Blog
- Content Marketing Institute
- Social Media Examiner
- Search Engine Journal
- Adam Enfroy
- ClickMinded Digital Marketing Blog
- SEMRush Blog
- Hubspot Blog
- Digital Marketing Institute
- Think With Google
- Google Keyword Blog
- Marketing Land
- Yoast Blog
- Backlinko
- Moz Blog
- Word Stream Blog
- Ahrefs Blog
- Omniconvert Blog
- Smart Passive Income
- Coschedule Blog
- BuzzSumo Blog
- FounderJar Blog
- Foundr Blog
- Digital Marketer Blog
- Google Webmaster Central Blog
- Shane Barker Digital Marketing Blog
- GoDaddy Blog
1. Reliablesoft Digital Marketing Blog
First on the list is the Reliablesoft Digital Marketing Blog (that’s us). It’s not the most popular blog in terms of traffic but its organic reach is growing steadily in the last couple of years.
On the reliablesoft blog, you’ll find content (articles, how-to guides, tutorials) covering all major digital marketing channels including:
- SEO
- Content Marketing
- Social Media Marketing
- Adsense
- PPC
New content is published on a weekly basis and we make sure that our existing content is updated regularly to stay relevant with the latest changes in the industry.
The best way to follow our updates is to register for our newsletter. Besides getting notified of new posts, you’ll also enter our ‘Resources’ portal, and download a bunch of free resources and ebooks.
2. Search Engine Land
Founded by industry veterans Danny Sullivan and Chris Sherman, Search Engine Land was one of the first sites to report updates in the industry even before ‘digital marketing’ was a concept.
Despite their name, the site reports on everything that is related to online marketing from SEO to SEM, Google, Bing, Facebook, and other social media networks.
It’s one of the sites I visit regularly to read the daily digital marketing news.
3. Search Engine Roundtable
This is my favorite website and referenced it a number of times in my blogs and courses. Barry Schwartz is doing a fantastic job informing us of important announcements or updates happening in SEO and Google.
His blogs are specific and to the point without the extra (and sometimes unnecessary fluff). I highly recommend following Search Engine Roundtable and add it to your daily list of websites. If something important is happening that may affect your work as a webmaster, you’ll definitely know about it.
Visit Search Engine Roundtable
4. Neil Patel Blog
Neil Patel is a well-known marketer and his blog could not be missing from the ‘best digital marketing blogs’ list.
Neil does an incredible job with digital marketing. He is not only teaching digital marketing through his blog but he is also demonstrating how to use the various techniques to build your blog’s traffic, YouTube channel following, and in general an online brand.
I’m following Neil for years and in case you’re not aware of this blog yet, it definitely worth visiting, there is a lot to learn for beginners and even the more experienced marketers.
5. Content Marketing Institute
If you want to learn everything there is to know about content marketing, then reading the Content Marketing Institute blog is your best bet. The site has hundreds of articles related to content marketing and digital marketing topics.
It is updated daily and it is one of the authoritative sources for content marketing. It’s no surprise that their most popular post is a simple answer to a common question many beginners have, what is content marketing.
Visit Content Marketing Institute
6. Social Media Examiner
One of the authoritative blogs on social media marketing related topics is Social Media Examiner. The blog combines content from its own authors and from carefully selected digital marketing experts.
All their blogs are highly actionable and while their main area of expertise is social media networks, you can also find content related to other digital marketing channels.
The blog is updated several times a week with new content but you can also find complete guides, reports, and studies for all major social networks.
7. Search Engine Journal
Started as a competitor of Search Engine Land, Search Engine Journal is now one of the most complete digital marketing portals. They publish several articles per day covering a wide range of topics such as SEO news, PPC news, Google news, and more.
Besides ‘news-related topics’ they also publish how-to-guides, tips, and actionable articles. It’s a great website to follow on a daily basis and it’s not surprising that they get close to 2M visits per month from Google search alone.
The only downside is the excessive use of ads and popups that sometimes is distracting to the user. If they choose to go with less aggressive advertising, I’m sure that their traffic and follower base will increase even more.
8. Adam Enfroy
What if you approach blogging as a business? In other words, instead of being a blogger and care only about publishing content that you write yourself, what can you achieve if you take a business approach to blogging? Well, Adam Enfory can give you the answer.
Adam started his blog a few years ago and in a relatively short period of time, he managed to get his traffic to over 400K visits per month and his yearly revenue to a nice six-figure.
I highly recommend reading this blog and subscribing to his free email course. Adam will give you a new perspective on digital marketing and help you think of a different approach you can follow to grow your blog or online business.
9. ClickMinded Digital Marketing Blog
Tommy Griffin’s digital marketing blog is a great place to learn digital marketing. Tommy has been in the industry for years and used to work with big companies like Airbnb and Paypal.
The articles on this blog are thorough but easy to follow even for beginners. Besides reading the blog content, I also suggest taking looks at the ‘Digital Marketing Strategy Guide’. It’s a complete guide on how to run successful digital marketing campaigns.
10. SEMRush Blog
SEMRush is my preferred digital marketing platform. I’ve explained why here and here.
Besides being a digital tool, SEMRush has a digital marketing blog as well. Through their blog, they publish guides related to the use of their tools but they also publish articles of general interest.
The blog is updated with new blogs on a day-by-day basis and their content has all the characteristics of what is known as high-quality content.
11. Hubspot Blog
Hubspot is the most popular digital marketing blog ranked by estimated monthly search traffic. With more than 13M monthly visits from Google search, Hubspot dominates the online marketing industry.
As expected, in their blog you’ll find thousands of articles covering topics that are directly and indirectly related to marketing on the web. They have guides, how-to articles, presentations, templates, and other content types to help you build your skills on a variety of topics.
It is a surprise though that their most popular blog post is about ‘Famous Quotes’ and not something that is related to Internet Marketing.
12. Digital Marketing Institute
An informative website that all digital marketing professionals should follow is the Digital Marketing Institute blog.
As you might have expected, in their blog they publish content related to digital marketers. They have articles to help you get into digital marketing, articles for beginners, and articles for improving your digital marketing skills.
It’s a good blog to follow and this is reflected in the monthly traffic which is more than 280K per month.
Visit Digital Marketing Institute Blog
13. Think With Google
Think With Google is a blog created by Google employees. If you want to get updates on Google products, learn how Google is using digital marketing, read case studies published by the various Google teams, then you should follow the Think With Google blog.
I found this blog a very useful source when it comes to looking for case studies and research data to reference in my blogs. New content is published on a daily basis and it’s definitely one of the blogs to add to your watch list.
14. Google Keyword Blog
The Google Keyword Blog is Google’s own blog. It’s not a pure digital marketing blog but it was included in the list because it is used as one of the mediums Google is using to communicate changes made to Google search and to other Google products.
These changes can indirectly affect your digital marketing efforts and that’s why it’s is highly recommended to follow Google’s blog and get notified of the updates.
15. Marketing Land
Marketing Land is the sister website of Search Engine Land. Third Door Media, the company behind the two sites, launched Marketing Land so that they can report on all things marketing and not just search.
Content published on the site is more focused on the different types of digital marketing and suited to online marketing managers, CMOs, and other professionals who want to follow what is happening in the industry from a manager’s perceptive.
16. Yoast Blog
Almost all marketers know Yoast because of Yoast SEO, one of the most popular SEO Plugins. Well, in addition to their plugins, Yoast maintains an active SEO blog and from their monthly traffic, a popular one.
While the primary focus is SEO, they regularly publish content related to other Internet marketing channels and that’s why it’s included in the list.
I follow their blog and subscribed to their newsletter because their content is good and to the point. They give you the information you need to know without filling a page with unnecessary information to reach a word count.
17. Backlinko
Backlinko was founded by Brian Dean. Brian is one of the most recognized SEO experts. This is mainly because of the content he is publishing on his blog and his YouTube channel. Brian’s blogs are actionable, packed with nice graphics and research data.
Besides SEO related articles, Brain is occasionally publishing content on how to utilize other marketing channels like content marketing, YouTube, and email marketing.
18. Moz Blog
If you search Google for SEO, you’ll find Moz blog at the top of the results. Their beginners to SEO article is their most popular blog post and generates a large portion of their monthly search traffic.
Moz (previously SEOMoz) is one of the oldest and most respected blogs in the industry. All posts published on their blog have something to say and unlike other marketing blogs, they don’t publish any type of content but only helpful content with a purpose.
19. Word Stream Blog
Wordstream was founded by digital marketing veteran Larry Kim. Larry created the blog to support his online advertising (PPC) tools and soon it became one of the leading blogs in digital marketing.
The company was acquired by Gannett in 2018 and with 3.6M monthly search traffic is one of the most visited blogs. It is updated several times per week.
20. Ahrefs Blog
Another blog supported by the team behind a popular SEO tool is Ahrefs Blog. Ahrefs is a great tool and a direct competitor to SEMRush. In their blog, they publish articles and step-by-step guides on how to perform various SEO tasks or take advantage of different marketing techniques.
It’s always a pleasure to read content from the aAhrefs team and a highly recommended blog to follow.
- Estimated Monthly Traffic (Domain): 4M
- Most Popular Blog Post: What is HTTPS
21. Omniconvert Blog
Omniconvert is not one of the most visited blogs but they really have great content and soon enough their traffic will grow even more.
Their main focus is conversion rate optimization and eCommerce but through their guest authors, they provide content for other digital marketing disciples as well.
22. Smart Passive Income
One of the smartest persons I follow online is Patt Flynn, the founder of Smart Passive Income blog.
Patt’s has a great Podcast show and YouTube channel and gives less attention to written content and blogs. That’s why his monthly blog traffic does not reflect the success he has on the other channels.
Long story short, if you want to learn digital marketing and in particular affiliate marketing, Patt is the person to follow.
Visit Smart Passive Income Blog
23. Coschedule Blog
CoSchedule’s marketing blog is one of the top marketing blogs to follow. Their monthly traffic has passed half a million monthly visits and this mainly due to their blog content.
CoSchedule’s approach is publishing detailed blog posts based on research data, something that makes their content useful and unique. Their main focus is analytics, email marketing, content marketing, and social media marketing.
24. BuzzSumo Blog
BuzzSumo is known for its digital marketing platform. Through Buzzsumo you can research and find high performing content on social media and across the web.
In the BuzzSumo blog, you can find articles related to influencer marketing, content marketing, digital PR, and Video Marketing. Content is written by the BuzzSumo team and by selected Guest authors.
One of the most useful aspects of their blog is that in some articles they use data based on their own research.
25. FounderJar Blog
This is a new but very promising blog. I added it to the list despite the fact that they have a low domain authority and traffic. When I first visited FounderJar I really liked their content and I’m sure that over time this will be reflected in their DA and traffic.
Their main focus is to help beginners start a grow an online business using effective digital marketing strategies.
26. Foundr Blog
Founder Magazine was founded in 2013 and after making a series of interviews with Word class entrepreneurs like Richard Branson, their traffic and reputation took off.
In the Founder blog, you’ll find a plethora of articles related to growth hacking marketing. Most of the articles are written by established business owners and are based on their experience building different types of online businesses.
27. Digital Marketer Blog
Digital Marketer is a blog about, you guessed it correctly, digital marketing! One of their most useful posts is their ultimate guide to Digital Marketing. Besides that, they also have content on how to take advantage of all marketing channels to increase your traffic and Internet exposure.
Their blog is updated several times per month with new blog posts and you can also follow their weekly digital marketing podcast.
28. Google Webmaster Central Blog
Google Webmaster Central Blog, is another blog from Google that is not purely on digital marketing.
But as digital marketing professionals, it is important to know of any updates happening in Google search, so register to Webmaster’s blog to get notified whenever they publish a new post.
Visit Google Webmaster Central
29. Shane Barker Digital Marketing Blog
Shane Barker is a digital marketing consultant with more than a decade of experience. Shane and his team maintain an active digital marketing blog publishing content related to all things digital including reviews of popular marketing tools.
Besides blogging you can also register for Shane’s digital marketing podcast to get a new episode every week with highly interesting and informative content.
30. GoDaddy Blog
Everybody knows GoDaddy as a domain registrar and hosting provider. It was founded in 1997 even before Google (founded in 1998).
What most people don’t know is that they maintain GoDaddy Garage which is a full-service digital marketing blog. In their blog, you’ll find content covering a range of topics including how to start a business, how to design a website, SEO, content marketing, digital marketing, social media marketing, and much more.
GoDaddy receives more than 10 million monthly visits but most of the traffic goes to their services pages. Their blog according to SEMRush receives around 185 thousand visits from Google each month.
That’s it! These are the top marketing blogs on the Internet today. For sure there are a number of other blogs that are worth reading and following but these are the websites that according to our criteria deserve to be in the first spots.
Nevertheless, if you know of any digital marketing blogs worth reading that are missing from our list, let me know in the comments below. We will examine each blog and if it meets our criteria (explained in the introduction), it will be included in our list.