Site Authority vs Author Authority
I’ve spent quite a bit of time building my site’s authority. I’ve been successful in getting quality backlinks from prominent websites or sites that are respected in my niche. I’ve also been publishing high quality content regularly on certain topics to gain topical authority.
I’m now looking to scale, but by employing writers who can produce good copy and know their stuff, but might not have a deep publishing record.
I’m wondering whether that’s really risky now that the top half of Google’s page 1 is going to focus more on author authority, using a mix of web, social, and video results.
What do you guys think?
submitted by /u/BruthaPrinter
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