Reddit – Dive into anything

I’m back in the professional social media game after a bit of a hiatus.

What has changed in the best practices in the past year on the major platforms?

This is in regards to professional brand accounts.

Instagram – Is it even worth posting traditional square image posts or should strategy be based solely on Reels? A combination of both?

Twitter – What has changed for brands since the ol Musk takeover? Is buying a blue checkmark a must to get more engagement?

TikTok – Do you still basically have to focus on a specific niche? I know TikTok has been pushing livestreams is it worth it to create livestream content as a brand?

Youtube – I know most of the tried-and-true best practices (thumbnail, title, description, subtitles, etc) but is there any major changes to think about?

Facebook – I honestly have no idea if anything has changed with Facebook in recent years.

I already have a decent amount of experience in the industry but I want to diversify my perspectives with outside opinions as well as hearing about any new things in the past year or so.