Google May 2026 Core Update: Reddit Up, YouTube Down
Blog / Studies & Surveys / May 2026 Google Core Update: Reddit now holds nearly 5x more TOP 3 positions than YouTube Written by Yevheniia…
Absolut Gives Madonna the Icon Treatment For Her Dance Floor Comeback
As the undisputed Queen of Pop returns to the dance floor with her upcoming 15th studio album, Confessions II, Absolut has added Madonna to its…
Measuring the ROI of AEO: A Framework for AI Visibility
Your finance team has a fair question. You want to spend money getting your brand cited in ChatGPT and Google AI Overviews, but those citations…
What It Is and How It Affects AI Visibility
Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand…
Sharon Srivastava: Leading With Composure Through Presence
In a cultural moment defined by speed, noise, and the pressure to perform, Sharon Srivastava offers a different orientation. The work centers on a…
7 Tactics for SEO and Brand Growth
Wouldn’t it be nice to know how often people search for your brand instead of your competition? That’s exactly what share of search (SoS) can…
How to Level-up From SEO Tactician to Search Visibility Leader
For years, SEO sat low on the org chart. It’s been chronically underfunded and perpetually one step away from being folded into content or web…
#719: How to Get Scrappy, Solve Challenges, and Succeed – Amy Porterfield
Listen on… Turning setbacks into opportunities, solving problems with confidence, and embodying the mindset of a strong leader. Let’s be real…no matter how…
A how-to guide (+ top tools)
A Google Ads competitor analysis involves monitoring and evaluating the advertising campaigns of competing businesses in your industry. The goal is to learn about their…
Retail Leaders Weigh AI’s Impact on Discovery – Search Engine Watch
Welcome back! Highlights from today’s newsletter🔍 GenAI is changing search, but Google is still where people start👁️ Invisible to AI = Invisible to customers🔄 Standby…