How Much Does Email Marketing REALLY Cost? 7 Components to Know
Whether you are a startup about to start with email marketing for the first time, or an established company working out budget allocations, it’s important…
Ginny Marvin joins Google as its new Ads Product Liaison
Ginny Marvin joins Google as its new Ads Product Liaison Your privacy means the world to us. We share your personal information only when you…
Google Posts: Conversion Factor — Not Ranking Factor
While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This…
Profiles in Black Creativity: Jerome Jones Creates Classic JCPenney Ad
Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.…
Planning to Buy Backlinks? A Must-Read Guide
There is no denying that buying backlinks is critical to SEO. It’s the most important element after content that Google and other search engines use to…
Creating meaningful channel groupings for better data and insights
Standardise your UTM parameters for more coherent campaign data Before we go into channel groupings themselves, it’s important to make sure the parameters used for…
Bejnamin Cory Harow’s Tips for Staying Safe After Getting the Covid Vaccine
Bejnamin Cory Harow’s Tips for Staying Safe After Getting the Covid Vaccine After a year of uncertainty, we can finally see the light at the…
Local SEO For Real Estate Websites
If you’re trying to rank for keywords related to real estate, then you should know how competitive the industry is online. You’re not just going…
The Value Of Adding FAQs To Your Website
For a long time, Frequently Asked Questions (FAQs) have been used on websites to answer basic questions. As time has gone on, FAQs have evolved…
How Social Platforms Are Supporting a Growing Community of Digital Advertisers
February 17th, 2021 Marketing Erica Perry This year social media will play perhaps the largest role in client marketing and advertising ever. To succeed, marketers…