What to choose between Facebook Ads and Google Ads
Ads targeting is another element of pay-per-click advertising. How well can your ads be targeted to the right audience? Both Facebook and Google offer a…
What—and Who—Is on Marketers’ Minds for 2021?
Toward the end of last year, we asked readers to share their thoughts about 2021. We received dozens of responses from #MarketingTwitter, women’s marketing groups…
Should You Have a Trailing Slash at the End of URLs?
A trailing slash is a forward slash (“/”) placed at the end of a URL such as domain.com/ or domain.com/page/. The trailing slash is generally…
Creating and Managing SEO Engines
GUESTS & RESOURCES Episode Overview: Join host Ben as he concludes his conversation with Frase’s Director of Marketing Bill King discussing how to manage SEO…
Tips to Spot Sophisticated Phishing Scams
We all receive dozens of emails every day. Businesses receive hundreds, maybe even thousands. And although some will be useful and perfectly legitimate, others will…
What Is High Quality Content for SEO in 2018 (And How to Create It)
Low-quality content doesn’t rank in Google. For us to have any chance at ranking, we need to publish high-quality content across our entire site. What…
The Definitive Guide to SEO Strategy in 2021
The year 2020 was relatively drama-free for SEO. Most of the algorithm updates had mild effects and there is no need to do any big…
How Twitter is Expanding its Reach in Audio
January 12th, 2021 Marketing Erica Perry In June 2020, Twitter introduced audio tweets where you can record your voice and share that audio as a…
YouTube Channel Keywords: What Are They?
YouTube is the second-largest search engine with over 2 billion monthly active users. No matter what industry or niche you’re in, getting into video marketing…
28 Ways to supercharge your site
30-second summary: Google plans to roll out the new Core Web Vitals update in early 2021. The overall size, dimensions, load order, and format of…