In Search Podcast: Internal Link Methods
How efficient is the internal linking in your site structure? That’s what we’re talking about today with a lady who enjoys the company of her…
How to Create a Facebook Business Page (and Grow It) in 2024
What do Nike, Cheetos, and The Metropolitan Opera all have in common? They’re all brands with a Facebook Business Page. Not to be pushy, but…
What Is Search Intent? (& How To Optimize For It)
What Is Search Intent? Search Intent (aka “User Intent”) is what the user wants to achieve when searching through a search engine. Typically, the user…
You Can Lose Your Content When Syndicating (And How to Avoid That)
Blog / SEO Industry News / Google Says Partner Websites Can Gain SEO Benefits from Your Syndicated Content If you distribute syndicated content, another website…
The 15 Most Impactful Corporate Videos to Inspire You
Video has gone corporate. Or, more specifically, video has returned to its corporate roots. What do I mean by this? Originally, a video was very…
How AI Is Transforming Enterprise SEO
Over the past year, it’s become apparent Generative AI has the potential to transform entire industries. This could not be more true for enterprise SEO. …
How to Identify Quality Backlinks
If you’ve been around SEO for a while, you know that Google doesn’t look at guest posts the same way that it did in 2014. …
Insights Into NFL’s Marketing Vision
In this week’s episode, host Jenny Rooney sits down with Tim Ellis, chief marketing officer of the National Football League, to discuss the strategies and…
Affiliate Marketing: The Ultimate Guide
Qualifying Your Niche Before you invest time and energy into a niche, you’ll need to look at its competitiveness, as well as the breadth of…
What is Paywall, and How Does Paywall SEO Work?
Content behind a paywall is available online for a subscription or a one-time fee. It may restrict users’ and search engines’ visibility and accessibility to…