Google claims that local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a company that’s closer and therefore rank it higher in local results.
We collected local search queries for 4 categories (food, shopping, entertainment, and services) in 3 countries – the USA, the UK, and Canada. You can use these keywords for your promotion strategy and gain leadership.