Is creating content for the same KWs but with different intent a good SEO practice? : SEO


I need your expert advice on a problem that our SEO team has been facing for some time . While we’re ranking well for keywords with transactional intent, we’ve reached a point where our traffic has stagnated. I see a huge opportunity to attract traffic from informational content around the same keywords/topics

But a major concern is cannibalization.

So my question is- Is creating content for the same KWs but with different intent a good SEO practice?

Will “What is X solution?” cannibalize “Buy X solution software” or vice versa?



Thanks in advance. We’re a SaaS company in the customer engagement space.



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