I need your expert advice on a problem that our SEO team has been facing for some time . While we’re ranking well for keywords with transactional intent, we’ve reached a point where our traffic has stagnated. I see a huge opportunity to attract traffic from informational content around the same keywords/topics
But a major concern is cannibalization.
So my question is- Is creating content for the same KWs but with different intent a good SEO practice?
Will “What is X solution?” cannibalize “Buy X solution software” or vice versa?
Thanks in advance. We’re a SaaS company in the customer engagement space.