does size matter? and by size i mean ratio : socialmedia

Do you think ratio of the photo or video impacts engagement?

In competing for people attention, is taking the maximum real estate given by instagram important? If you start with a really good photo does ratio matter? Or if a photo is smaller/shorter even if it’s a more complete photo does it matter that it’s less noticeable?

The data seems to favor vertical over square and much better over landscape. Not to force every photo but as a general rule?

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