ContentShake AI Review: Pros and Cons

In this review, we’ll explore the pros and cons of ContentShake AI, a content writing tool offered by Semrush App Center and powered by AI capabilities.

What is ContentShake AI?

ContentShake AI is a content writing tool part of Semrush’s App Center. You can use ContentShake AI to get ideas for new content, write the content with the use of AI, and optimize your content for SEO and users.

The cost is $60 monthly. The price includes 100 content ideas per month and unlimited articles. There is a free plan available to try ContentShake for 7 days.

How to Use ContentShake AI to Create Content? (Step-By-Step Example)

In this step-by-step example, we’ll show you how to use ContentShake to create new articles.

When you start with ContentShake, the first thing to do is to provide the system with a description of your business or a list of topics you want to write about.

Based on the keywords you entered to describe your business, ContentShake will give you several ideas for articles you can write about.

Each article idea gets an “Efficiently” score, a combination of traffic potential and difficulty. This is a very nice feature since you know in advance if an article is worth writing and your chances for ranking for the particular terms.

If you don’t want to use the suggestions, you can click the “My Own Idea” and create your own article from scratch.

For the purpose of this review, we decided to use ContentShake to write an article with the title “What Does a Digital Marketing Intern Do?”.

We already had an article written by our experts on the same topic, and we wanted to compare it with the system-generated one.

When you hit “Start Writing”, you’ll be presented with an article outline and several options you can configure.

You can review the different options on the right panel and configure your article title, introduction, keywords, structure, images, facts and data.

What is nice compared to other AI tools is that you can see the data of competitor articles on the same screen.

For example, if you click the “Structure” tab and then the “Used By Competitors”, you can see the structure of other articles on the same topic.

In our example, one of the articles shown as “competitors” is our own published article. It would be better if there were an option not to display articles from your own domain.

Nevertheless, the initial article structure suggested by ContentShake AI was not bad at all.

It included all the major points that an article about a digital marketing internship should cover.

The idea of using AI is not to publish an article as is but to get ideas, and so far, the tool has done a great job.

We manually edited the article to include a couple more sections and started creating the content.

When creating the content, you have a number of options.

The first is to select a piece of content and click the EXPAND button. This will take the given text and expand it. If you don’t like the created version, you can click the “Try again” button and get a new version.

The second option is to place the cursor below a heading and click the “Compose with AI” button from the top menu.

You have the option to “Accept” the generated text or create a new version.

You also have the option to select a specific test and rephrase it, simplify it, summarize it, or make a list out of it.

While working on the text, you can also view the Optimization score of the article. This value is from 1 to 10 based on the readability, tone of voice, and SEO optimization.

In general, creating content with ContentShake is very easy. The process starts by creating an article outline and working on each section individually.

Everything is organized nicely in the editor, and once you’re happy with the result, you can publish your article directly to your WordPress website (there is a plugin you need to install) or export the article in Google Docs for further editing and sharing.

ContentShake AI VS ChatGPT

We asked ChatGPT (Version 4) to provide an article outline for the same topic and write the introduction to compare it with ContentShake AI.

Here is a side-by-side comparison of the article structure.

Here is a side-by-side comparison of the introduction.

As you can see from the above screenshots, ChatGPT produced a more detailed article structure, but ContentShake did a better job writing the introduction.

The content was more appropriate for this type of article and more thorough.

ContentShake AI Pros

Overall, ContentShake AI is a helpful tool for generating ideas for new posts and getting assistance writing the content.

The main benefits of the platform are:

Very easy to use – you get guidance on each process step. The interface is laid out nicely, giving you the options you need to use without having too many distractions as other AI writing tools.