Instagram has long been the social media platform for those fleeing the world of politics to posts that shed more light on their lives and interests, but the site has turned into a political platform amid the “Black Lives Matter” protests in America, and has become a platform for widespread talks in the United States. About racism and how to combat it.
The site gained this position due to the fact that Facebook witnessed a stagnation in user activity, and the aging of its audience, which gave more space to Instagram, as relatively younger youth get more information about ways of allying and solidarity with the black life movement. Compared to Twitter – which has 166 million daily active users – Instagram counts more than 500 million daily active users.
“It’s not surprising that Instagram has become more political,” said New York-based human rights activist Nicole Carty. “If you think about who uses it, you will find that they are the main people protesting and organizing these demonstrations. Millennials are Instagram users.”
Political activity on social media is not new. The Arab Spring in late 2010 relied heavily on Twitter, and Facebook is full of political content. Since its inception, Black Lives Matter has used all of these platforms to spread its message.
And you’ve probably seen a lot of Instagram-related content about political and social justice coming from fitness coaches and food bloggers who steer clear of these issues in the past. Many people are waking up to the realities of racism in America now, and they feel compelled to speak up.
But this increase in political content on Instagram is not just a coincidence, as leading civil rights groups working on issues of racial justice and police are taking to Instagram to mobilize followers, get them to attend protests, sign petitions, contact their lawmakers, and educate them about systemic racism.
“A lot of the direct messages that we get are non-blacks, we were surprised at how many non-black people are posting and showing support,” Melina Abdullah, co-founder of the Black Lives Mission in Los Angeles, told Recode.
54 black women received the Instagram accounts of 54 white women for a day, as part of Share the Mic Now, a campaign that aims to reach the voices of black wome