• Social Media

  YT analytics don’t provide reach like all other platforms… how do I calculate engagement rate?

  Posted by Cashcash1998 on May 12, 2023 at 9:31 pm

  Hello!

  I’ve started managing a large brand’s social media and I’m new to this.

  I’m currently calculating engagement rate for a specific post for IG, FB, and YT; and all of these platforms’ analytics provide “reach” except for YouTube. I was planning on calculating engagement rate by dividing post interactions by reach.

  Since YT does not provide reach, only impressions, how should I go about calculating the engagement rate as compared to the other platforms (which DO provide reach # for the post). I see that YT also shows “impressions click through rate” – is this the same as engagement rate? I’m confused.

  Thank you very much!

  Cashcash1998 replied 11 months, 3 weeks ago 1 Member · 0 Replies
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