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WTH is up with Google!? £650 for an exact match click
[https://imgur.com/a/IEVbsx5](https://imgur.com/a/IEVbsx5)
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1 Reply
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Insurance and lawyer related clicks have always been sky-high. I’m not defending it, it’s ridiculous but it’s been like this forever, sorry.
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Extremely competitive verticals can do that. That’s how the auction system works.
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Was the click from a real person? ?
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Over the past years in insurance I’ve had clicks go to more than £100 but never has high as that. Now having to add bid caps on many campaigns to avoid that.
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Whats your bidding method?
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Damn. Seen high cpcs on max conversions in finance. We don’t run those campaigns on anything other than manual bidding now. Did that click convert?
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Damn if this isn’t personal injury law…
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Report and get that refunded.
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It looks to me like a low volume keyword (only 1 impr but I don’t know what your time range is) with multiple auction participants who are running smart bidding with very high (or no) max bids and unconstrained budgets. Not necessarily a Google issue, more likely just the reality of the auction. Big fluctuations wouldn’t rankle me too much, as long as the overall constraints are respected. Out of curiosity, how much does this campaign usually spend per day, and is it limited by budget?
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Always set a bidding limit, especially in B2B.
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Ooph.. hurts
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