-
Without accompanying transcriptions, how can video and audio drive organic traffic?
Hi folks,
I’ve been blogging about various writing related topics for some time for my small business.
While it took a while to begin getting results, my blogging has begun paying dividends and I now receive a slow trickle of inbound leads interested in hiring me for writing services. All via organic pickup.
Just to mix things up, I also set up a podcast for my writing business and have begun recording vlogs and uploading them to YouTube. I’m thinking about doing more of that and less of the writing. But an SEO question is nagging at me.
If I write 1,000 words on a topic in a blog, I’m obviously putting down a lot of keywords that will get indexed and picked up by search engines.
However if I record a vlog or podcast on the same theme – with exactly the same material – then the only text that’s going to come out of that is the show description (podcast) or video description on YouTube.
Unless I do something like transcribe the podcast and integrate (embed) it into an accompanying blog post, am I not sort of shooting myself in the boot from an organic / SEO standpoint? As in, while audio/video might be more engaging for my audience, I’d get a lot more bang-for-my-buck if I stuck to text?
Would appreciate your thoughts.
-
4 Replies
-
Longer time spent on site, better ux metrics
-
YouTube videos rank on Google. YouTube is also essentially its own search engine. If your video is titled properly and has a relevant description, it can bring in traffic for you (depends on other factors, such as keyword difficulty + competition).
-
YouTube transcribes your videos automatically… They know what you said in there.
-
Why not do all three. Blog, Podcast and Videos. You’ll just diversify your distribution more.
Log in to reply.