If you have a campaign with 4 different ad sets, and 1 is outperforming the rest so you want to turn on CBO, should you duplicate it out into its own campaign or should I just turn on CBO for the original campaign?
Been trying to not fiddle with ads after they’re running for the past few weeks. I assume I’d want to put it in its own campaign rather than change the original campaign?
If I’m understanding what you’re trying to do correctly, then yeah you can duplicate it into its own campaign and go from there.
I would just re-allocate budgets at the ad set level to favor my winning ad set. If you don’t know which will be the winning ad set, you can always just use CBO on a campaign from the beginning. It does a pretty good job of getting the lowest cost results.
I still prefer manual budgeting on my ad sets, but it depends on how much you’re spending. If your campaign has a budget of $300 or less, use CBO. If you’ve got a healthy budget, distribute it manually among your ad sets.