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Will Ads be shown if not enough people search my keywords?
Hi all, I’m really new with Google Ads and realize this is a simple question.
If I include a list of keywords for a campaign, will my ads solely only ever show up if a person searches my keywords? Or, if no one or not enough people, searches my keywords, will my ads still be shown to other people?
I know I can get deeper in terms of keyword targeting such as Broad, Phrase, or Exact, but I am just wondering more fundamentally and black/white, will my ads show to people who are not included in my keyword list?
Thanks.