So, we are running an AdWords experiment. We have set the billing strategy to: **Target Impression Share Bidding, Absolute Top & Very Healthy Max CPC.** (Higher than what we have paid for in the past)
My assumption was that this would mean that our ad would be getting a LOT of impressions. But, its not.
Only one of the keywords is saying “rarely shown due to low QS”. All the rest are fine.
**The question I had was:** I would have thought that this set up would get me a whole lot of impressions. But, it seems like I am getting 10% of the impressions that I could get. (Daily my keywords and location targeting would be getting around 1.5k searches according to Google Estimation tools. I am getting only 141 out of those.)
Any reason why this could be the case and what I can look into?