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Why does my entire Google Ads account seem to be frozen after switching to Target CPA?
Earlier this week I wanted to experiment with Target CPA. My account is currently set to track conversions with Max Conversions set as my bid strategy, so I thought I would give Target CPA a try. I soon realized after a few hours that Target CPA is not going to work well for my account and decided to turn it off and go back to Maximize Conversions. After making these changes in the span of about 6 hours, my account has not been the same and almost seems to be frozen. No ads are showing, I’m getting 0 impressions, 0% impression share, and 0 clicks. Can someone please give me some guidance as to what I can do to fix this? My campaigns are showing as “Eligible” and do not indicate they’re “Learning”. What is going on? Has anyone else experienced this?
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1 Reply
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I have had something similar when a failed payment to the Google Ads account with a shopping campaign and it just seemed to die.
After a couple of days of no activity I ended up switching to TROAS bidding strategy and this got the campaign running again.Before switching I’d even asked Google support about the issue, as I knew it was the field payment that had caused the issue, as no other changes had been made.
They checked over the account and just said it could take several days to start running again, not great when it’s someones livelihood.
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The crazy thing was in my case is that although it was my fault the payment failed there wasn’t actually any problem with the campaign, which I told them, but they still insisted on checking things over and then just said I’d have to wait!
I appreciate big changes aren’t good for a campaign, and I’m not saying my approach is the best thing to do, but in my case, when the campaign just wasn’t doing anything for a couple of days I thought I had little to lose.
I hope you get it sorted.
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This is pretty common. It takes time switching between bidding strategies for Google to learn how to re-optimize.
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Sometimes it takes time.
Other times you set the target CPA too low and it won’t spend because of this.
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Hey,
So if you set your CPA too low google can’t find conversions at that cost so doesn’t serve (this is why max conversions will always spend your budget as there’s no set target)
It also takes time for the algorithm to learn a new strategy, always set your tCPA at what you’ve achieved over say 30 days or so, then taper down as you make efficiency actions over time (never more than 15% change to target at any given time). I’d also say you need a minimum of 20 conversions per month for a conversion based strategy.
Also consider running experiments before making wholesale changes to your campaigns to avoid this exact scenario!
Hope this helps somewhat!
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What kind of business? I would switch to max clicks to get it going again or manual cpc with a focus on my main lead converting keywords?
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