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Why does FB lower my daily budget?
I set my daily budget per ad set. I understand that sometimes not all of the budget will be spent. However, FB keeps changing my daily budget. E.g., one ad set has changed to 24.98 euros daily budget from my manually set 125 euros. I don’t understand this. The audience size isn’t small either.
What is the point of manually adding a daily budget if Facebook decides to change it for you? Doesn’t this make scaling ad sets impossible? Would love some insights.
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1 Reply
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Is this a new account?
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