Why am I get getting so much junk traffic from Facebook ads??

Forum White Hat SEO PPC Why am I get getting so much junk traffic from Facebook ads??

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  • #12376
    seohelper
    Keymaster

    Hi guys,

    I am honestly confused, I am running what I would consider a decent simple campaign and yet the amount of bounces I get is probably higher than actual visits. It is for a local HVAC company I get 50c-1$ per landing page view.

    ​

    Here is the amount of bounces from 3 days:

    [https://i.ibb.co/sypVhKf/ymetrika.jpg](https://i.ibb.co/sypVhKf/ymetrika.jpg)

    ​

    The ad is fairly simple video ad:

    [https://vimeo.com/478296349/2cca576004](https://vimeo.com/478296349/2cca576004)

    ​

    And the landing page I think is not ok too nothing special.

    [https://www.fairserviceheating.ca/fb](https://www.fairserviceheating.ca/fb)

    ​

    I am concerned that the loading speed is an issue since there are a lot of bounces it doesn’t look great but when I open the page it seems about average. What do you guys see?

    [https://i.ibb.co/GnVcJsw/google-speed.png](https://i.ibb.co/GnVcJsw/google-speed.png)

    [https://i.ibb.co/mHJ00Tx/gt-speed.png](https://i.ibb.co/mHJ00Tx/gt-speed.png)

    ​

    For targetting I am roughly approximating home owners I am doing +10miles around my city with a combination of interests:

    30-65

    And targetting approximates home owners:

    Parents

    Married

    Home construction

    Home improvements

    Renovation

    DIY

    Gardening

    Dogs

    Automobiles

    Boats

    Fishing

    ​

    Since my ad is very explicit in what it is selling any idea why I would get a huge portion of visits as bounces?

    Thank you in advance.

    #12380
    Creatibly

    Because Facebook’s algorithm is mainly used to drain your bank account, not any sort of useful engagement. Stop.

    #12377
    calemedia

    Why are you targeting people who like dogs and fishing for a HVAC company?

    #12378
    snappzero

    What placements are you running?

    #12379
    DCMDR

    Well all of your above the fold content is a wall of text. None of which stands out at first glance. Create an A/B test with your form and offer right below the logo. I guarantee it’ll increase your conversion rates.

    Edit: Looks like you’ve got a decent amount of social proof too. Move all of that directly beneath the form. The way it is now a very small percentage of your traffic will even see it.

    Visible CTA/ social proof/ rest of the details. In that order. This provides an easy way for hot traffic to move forward while building trust with colder traffic before they get into the details.

    I would also add a few more CTA buttons throughout the page so the form is never to far from their reach once they are convinced.

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