- This topic has 4 replies, 1 voice, and was last updated 8 months, 3 weeks ago by Creatibly.
November 12, 2020 at 2:15 am #12376seohelperKeymaster
I am honestly confused, I am running what I would consider a decent simple campaign and yet the amount of bounces I get is probably higher than actual visits. It is for a local HVAC company I get 50c-1$ per landing page view.
Here is the amount of bounces from 3 days:
The ad is fairly simple video ad:
And the landing page I think is not ok too nothing special.
I am concerned that the loading speed is an issue since there are a lot of bounces it doesn’t look great but when I open the page it seems about average. What do you guys see?
For targetting I am roughly approximating home owners I am doing +10miles around my city with a combination of interests:
And targetting approximates home owners:
Since my ad is very explicit in what it is selling any idea why I would get a huge portion of visits as bounces?
Thank you in advance.November 12, 2020 at 2:43 am #12380Creatibly
Because Facebook’s algorithm is mainly used to drain your bank account, not any sort of useful engagement. Stop.November 12, 2020 at 2:45 am #12377calemedia
Why are you targeting people who like dogs and fishing for a HVAC company?November 12, 2020 at 2:57 am #12378snappzero
What placements are you running?November 12, 2020 at 5:28 am #12379DCMDR
Well all of your above the fold content is a wall of text. None of which stands out at first glance. Create an A/B test with your form and offer right below the logo. I guarantee it’ll increase your conversion rates.
Edit: Looks like you’ve got a decent amount of social proof too. Move all of that directly beneath the form. The way it is now a very small percentage of your traffic will even see it.
Visible CTA/ social proof/ rest of the details. In that order. This provides an easy way for hot traffic to move forward while building trust with colder traffic before they get into the details.
I would also add a few more CTA buttons throughout the page so the form is never to far from their reach once they are convinced.
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