• PPC

  While growing conversion based search campaigns by increasing daily budget, should we also increase CPA of ad groups?

  Posted by Chamgadarh on October 23, 2022 at 8:10 pm

  I am running a campaign with an ad group of exact keywords that has around 40% conv rate.

  I want to get more conversions now, so while increasing the daily budget.. I’m wondering if I should keep a high CPA for that ad group as opposed to other ad groups.

  Since it has only 22% impr.(abs Top), so there should be room for more conversions from the rest 78%. Right?

  Would love to know your thoughts guys. Thanks in advance.

  Chamgadarh replied 1 year, 6 months ago 2 Members · 1 Reply
• 1 Reply

• 

  angrybody

  Guest

  October 23, 2022 at 8:21 pm

  Is there a particular reason why you care about the target CPA at the ad group level? Do you have multiple ad groups and want Google to prioritize some over others?

  I am asking because it’s a secondary feature that most people ignore. I’ve never seen any case study, A/B test or tutorial talking about it as a useful feature. So I’d say raise your budget and ignore it, unless you’re purposefully running a test around the feature at the ad group level.

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