Which ad rotation setting to do you use in your ad groups?

Forum White Hat SEO Which ad rotation setting to do you use in your ad groups?

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  • #1023
    seohelper
    Keymaster

    I’m a dummy and have been struggling to ‘optimize’ my google ads because n is just too low for some ads (I usually make 4 per ad group). After a quick search I discovered ad rotation settings (yeah I get it, it’s a basic setting).

    My data is not useful because when I sort by CTR many of my ‘top performing’ ads have a very low # of clicks & impressions- lacking any statistical significance. So now I have switched to ‘Rotate Indefinitely’ so I can actually collect data.

    **Shouldn’t it start on a rotate then switch to ‘Optimize’ after it has data to work with?**

    #1024
    tomhalejr

    I have always used rotate indefinitely. Of course, that doesn’t actually “work” anymore, so you still have to manually test.

    #1025
    Temporary-Rabbit

    The optimize setting will take into account any newly-launched ads and give them impressions. This also means that a brand new ad group with all new ads will see all ads served semi-equally the first few days.

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