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When Should I Be Using My Custom Audience for Facebook Ads?
Hi everyone, I setup a few Facebook ads a couple of months ago and I was able to get conversions and attention. I recently setup 3 custom audiences, 50 day, 90 day and 120 day. They all still seem to have below 1000 with low website traffic.
I really want to try and retarget my ads using one of the custom audiences but I don’t know if they will get any push due to the low 1000 traffic. I currently have 2 ads running now with detailed targeting. One is a video ad and the other is a image carousel. They are both getting likes, shares and conversions. However, I don’t know if I should mess with those or use one of them to retarget with low low traffic custom audiences. All help will be greatly appreciated.
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1 Reply
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That custom audience should grow over time, but even if less than 1000, it may be able to serve. You could duplicate your existing ad set (the one with the video ad) and put only that custom audience into the targeting. That’s a good way to test it. Just keep in mind if you have CBO turned on
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