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When do you like to increase bids in Google Search Ads?
Hey all. I usually use smart bidding in my search campaigns but I’m tempted to try manual bidding for a while.
When would you recommend increasing (or decreasing) your bids on keywords? How much do you prefer to increase/decrease your bids by?
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1 Reply
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1) it depends on your market/audiance
2) it depends on your market/audiance
Did you honestly think there was some kind of blanket rule for manual bidding that covers every use case?
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Is your abs. top impression rate lower than you’d like? Is your profitability within your acceptable range? Can you handle more traffic/conversions/sales? Those would be three of the first things I’d look at.
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When is dependent on your needs but I’d start with incremental of 10% and let them run for at least 7 days then monitor if your cpc/CPA /key metrics for you went up or down. I find that results get slightly worse when increasing sometimes but then start to level out after a small period of time.
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Increase your bids by 10-20% if a keyword is performing well, or by a larger amount if you’re trying to reach a specific goal. Decrease your bids by 10-20% or more if a keyword is not performing well or if you’re trying to save money. Track your results after making any changes to your bids to see if they’re having a positive or negative impact on your campaign.
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I’m intrigued, why use manual?
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Why would you move away from smart bidding? Also, your existing data will tell you when to add bid adjustments, not a sub Reddit forum lol.
That said, once you adjust, never do more than 20% at a time. I usually stick with 15% as a rule of thumb.
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