As someone who works in digital marketing, we routinely have to make decisions we personally think are super dumb. The reality is “the masses” are not always like you, and in many cases, are far far less sophisticated. Most digital marketers do stuff because it works. If you saw the support tickets I get every day, you would realize just how dumb a LOT of people are.
Just want to add, I’m not trying to shit on people, not everybody has to be smart to be a good person, and there are different kinds of intelligence that don’t always manifest themselves in the digital world. There’s probably a better way to phrase it than “people are dumb” but that’s all I’ve got for now.