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What’s your workflow? – How to better manage audiences and conversions? – Tag + Ads + Analytics – Best way for Remarketing
I was wondering what your workflow normally is… I need to organize myself, and need your help.
Let’s assume there is a fresh new client.
I start with creating their Google Business Profile, then Google Tag, then Ads, then Analytics. I link the accounts all together and start doing my work.
My main question is, how do you manage the conversions + audiences? If I do them into the Analytics account, then with the ADS account linked, they appear also in the ADS (both synced). But the other way around does not work for me (Create Audiences and Conversions in ADS, and they don´t sync with Analytics). Is it like this, or am I doing something wrong? Because I feel like doing that in ADS is much easier than in Analytics.
I was trying to create a checklist to onboard clients, What do you advise me?
My process:
1-Create Gmail Account
2-Setup Business Profile
3-Setup Tag Manager
4-Setup Analytics
5-Setup Ads
6-Link all accounts
7-Install Tag and IDs on the website
8-Create conversions inside analytics (would prefer to do it inside Ads)
9-Create audiences inside analytics (would prefer to do it inside Ads)
10-Sync Analytics with Ads
11-Create and Manage Ads & Campaigns
What do you advise me?
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