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Whats your strategy on lowering cost per conversion on Google Ads ?
Whats your strategy on lowering cost per conversion on Google Ads ?
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9 Replies
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If you were more specific, I could give a better answer.
Difficult to be generic here, but technical things like as many extensions as possible, good ads with responsive ads, make sure clients landing page is fast with no issues and relevant to ads.
That’s just the tip of the iceberg to be honest, without looking at the industry or size of account it’s difficult to say.
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Mine is just running better campaigns
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Pause keywords that aren’t working out. Pause high cpa keywords to allow more budget to top peformers. Test new ads or only run with top ads for a while. Test smart bidding if u have enough conversion data. Keep on top of negatives and search queries. Improve landing pages and website. Test offers, promos…..I could go on
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Honestly, the best thing I’ve done in the last 6 months has been to duplicate my Target CPA campaigns and set them to Maximize Conversions instead. Loweredy CPAs by about 25%.
Disclaimer: This is for Display campaigns.
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Anyone got videos suggestions to watch to learn Google ads ?
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If I told you I’d have to kill you.
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Well… fundamentally you can always optimize things based on the metrics that directly affect your cost per conversion.
First thing that affects your cost per conversion is your cost per clicks. Ask yourself if you’re paying too much for keyword or placement or audience bid on average.
Second thing to look at is your conversion likelihood. In other words how often particular placements or keywords lead to a conversion.
Ask yourself if some placements convert at a higher rate than others. If some are converting low or nothing at all perhaps you want to lower your maxed bids on these.TLDR:
Of course simply lowering your CPA strategy, will do this for you, crudely.You may not get the volume of conversions, But they are likely to be cheaper.
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Quality score is main point in this so target to improve your quality score by optimising your landing page speed with ad relevancy. Set your keywords on 8+ quality score and go to fly in the sky.
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Campaign optimization.
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