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What You Missed in Marketing & Social Media last week?
#Top 6 Updates of the Week:
* Meta to launch Threads App in EU within next few weeks.
* New Website from TikTok called “Creative Cards” for Holiday marketing Ideas.
* Pinterest launches new AI Body-type filter to make search more inclusive & healthy.
* Elon Musk Tells Advertisers to “Go F**k Yourself” if you don’t want to run Ads on X.
* Reddit goes through a rebrand and it’s ok but too outdated.
* Youtube Shorts Ads are being rolled out to more Advertisers.** A Quick Newsletter Update: I have launched a discord for social media managers to discuss new brand and social trends. If you do like to join, let me know.***
#TikTok 🎶
* Lauded Advertising solution rolls out for UK Marketers.
* TikTok launches new “Artist Account” option to increase discoverability.
* TikTok wins the case against State Ban in Montana, US.
* New AR Event called “Openhouse” on 12th December.
* New Ads Insights about use of Ads for CPG Brands.
* TikTok Users now spend half of their time on app watching 1-min long videos.#Instagram & Threads 🗂️
* Instagram testing “Link Highlight” option for Posts.
* Instagram is said to be in its crisis era, why: Bad moderation & Scandals.
* Threads Keyword Search expands to all regions & languages.
* Threads working on a snowfall animation for Christmas.#Meta 😅
* Meta shares new insights on how they are planning to protect users in upcoming US Elections.
* Meta’s Quarterly Adversarial Threat Report is out now.
* New Six-Page Guide on Post-Holiday Marketing on Meta Apps.
* Meta sues FTC claiming Enforcement Action Unconstitutional.
* WhatsApp launches Chat Lock Codes Option for more privacy.
* WhatsApp testing Pin a message feature in iOS for regular chats.#X (Twitter) 🕹️
* X Spaces will soon allow to use Incognito Mode.
* Gork AI is now live on Web with new updates.
* Private accounts can now join Communities.
* You can now Embed Videos from X without adding Tweet Texts.
* X testing long-form Article posting feature.#Youtube 🕹️
* Youtube premium users can now find playable gaming hub.
* Youtube’s product drops feature made more accessible to all creators.
* New Changes to Post Creation flow & Revenue Analytics in YT Studio.
* The “Skip Ads” button gets smaller for more people with its expansion.
* YT Music Recaped was also launched.#Agency News
* Mullenlowe US names new CEO.
* Ubisoft launches global media review.
* Denny’s names Mindshare & Finn Partners new AORs.
* GUT Agency got acquired this week by Globant.
* Dentsu expands its retail media business.
* LeoBurnett launches all-new design studio.
* Pathlabs COO shares new insights on Media Agencies & Programmatic Ads.
* M&C Saatchi launches creator marketing agency “Fabric”.#Brands & Ads 🏓
* Mountain Dew’s use of AI to partner with Twitch Streamers with low-effort.
* Disney Hits (music) launches their first Multi-Spot Ad campaign.
* Walmart’s New Video-Ad Series banking on “Romcom + Online Shopping”.
* Mars is recycling Old Ads in the name of sustainability.
* Avon promotes CMO Kristof Neirynck to CEO.
* Taika Waititi’s New Ad for Apple is the storytelling Ad of the week.
* McDonald’s New Product, Kevin Frost Box using Character Marketing.
* Olivia Colman calls out Oil Industry in new Ad campaign.
* Burger King UK goes TV-free this Christmas, Opts for OOH Ads only.#AI 🤨
* GPT Store is set to launch in Early 2024.
* Perplexity launches Always Online LLMs.
* Microsoft’s new Study highlighting better use of Prompts for GPT-4.
* Looking back at ChatGPT’s marketing journey on its One-year Anniversary.
* LinkedIn’s new system to detect AI content and replies on platform.
* Meta launches new language models for speech-to-speech translation.#Pinterest & Reddit
* Pinterest Expands Direct Links feature to more Ad formats.
* Reddit launches new Conversation Placement Ad formats.
* Reddit shares new insights about their International Growth as a platform.
* Reddit adds another certification course to its Ads formula Platform.#Microsoft & LinkedIn
* New Technical Updates announced for LinkedIn Ads.
* Microsoft launches new publisher dashboard called “Monetise Insights”.
* GPT-4 Turbo coming to Microsoft Bing AI.
* New tools to find Nursing Jobs on LinkedIn.
* ID Verification expanded to more regions.#Marketing & AdTech 🔉
* Canadian Media Execs react to new Bill C-18 Agreement.
* Tesco ramps up In-store Ad Network with screen roll-out.
* AWS expands its Martech competency program.
* Apple is ending Credit Card partnership with Goldman Sachs.
* Tubi plans to enter new Markets in 2024, starting with UK.
* Salesforce & AWS expand their partnership for AWS Marketplace.
* Instacart Adds Peacock as first-ever Streaming Partner.
* Substack comes for Video Content with launch of new video publishing features.
* Telegram’s new set of features & updates to launch Channels & fight rival WA.
* Pastel Magazine acquires Jezebel from G/O Media.
* Samsung launches Flip-park with Iris Agency for Samsung Flip launch.
* Johnny Bauer is starting a new brand agency with his Blackstone Team.**I hope this helps to plan your week ahead.**
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1 Reply
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OP here!
I handcurate these updates every week. I work full-time as a marketer. Only trying to help the community.
In case, you like this you can join my newsletter: The Social Juice (link in my bio). I send sources & researches to in that! (Every Sunday free)
• I send orange juice made from oranges at my tiny garden to random subscribers. 🍊
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Helpful for our niche! Thanks for this 🙂
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Amazing ! Thank you
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