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What needs to happen to social media to make it great and/or what makes a social media great?
The core idea of social media is really great. I love being able to connect to and see how people experience their lives across the world.
Unfortunately, a lot of the social medias are made in a way to trap your attention and push agendas and etc.
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1 Reply
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It is commercial product so it is not about what you like but how they make money. You think billionaires buying social media is for charity? No, it is all business… so social media will be social media despite how personal feeling is.
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Two things:
1. The algorithm needs to change to not incentivise reach via engagement. The most engaged posts are often the posts that have the most tension and outrage.
2. The ‘attention economy’ funded by ads needs to go away. Platforms need to disincentivise things like MAUs and watch time as a metric of value, which underpins the ad revenue model. The goal should not be to capture people’s attention at scale so everyone lives like zombies in the app in order to drive high ad revenue. People need to spend more meaningful time, and revenue should be tied to that.
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Probably needs to become a paid platform, and we’d need to become OK with paying for it.
Otherwise, annoying algorithms, invasive data collection, and ads are going to remain the way they make money.
A paid platform would also be required to listen to their users’ needs and problems more than they currently do, so issues like intentionally addictive algorithms would likely be done away with.
I bet that most people would probably not want to pay continuously / subscription-style for social media, though. So I’m not sure how the above mentioned issues could really be changed.
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