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What is the best ROAS you have seen in your ecom clients?
Im talking products on eshops, MoM consistent ROAS figures. I started working with ecom clients only recently, so I wonder what is a “crazy good” result. Lets hear it!
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1 Reply
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We have 1 client we’ve been managing for about 2 years now, very niche products. Didn’t think we’d get the results we are but we’ve been consistently hitting 900-1200% Roas MOM. We would drop a week or two into the 300s when increasing budget.
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700-900% very niche women hygiene products
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Once 2700% with remarketing campaign
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Supplements that have consistently achiever 1200% plus for the last 3 years of working with us
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I used to do retargeting for a large jewellery brand and we’d see around 30x on it with a 7day post click and 1day post engagement (no view through) and as long as we kept the total over 14x we could run prospecting with a limitless budget.
It used to see me getting my KPI bonuses pretty reliably even when my other clients were quiet. -
Whenever you see a “crazy roas” like 1000% you should ask: “why aren’t you spending more?”
The reason for that is because +95% of these accounts are getting a crazy roas from brand terms and/or remarketing, repeat customers, with a lot of view-through conversions.
In other words, it’s very likely leading to non-incremental sales.
So a crazy roas is one that’s profitable where you’re able to spend at scale.
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Up to 20 for a well established pet food ecomm. They’re never happy with results ????
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