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What is the best attribution software?
Hi guys. I am just starting my experience in the digital advertising topic, and would appreciate your advice.
The company I work for hired an agency to take care of our ads (we are just with Google Ads and Facebook Ads at the moment), and they requested for Gyros like a year ago, to track the results. Recently, they are suggesting to change that for Wicked Reports, saying that it is better at revenue tracking.
The company is completely an e-commerce, and what we want from the software is at least to be able to track conversions from the ads, the road, and to inform us if the agency is really doing well.
What do you think of these two options? Do you think there is something better in the market?
Thank you all for helping.
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