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What is SEO Marketing?
Search engine optimization (SEO) is the process of improving the quality and quantity of traffic to a website or web page from search engines. SEO targets free traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic can come from a variety of search types, including image search, video search, educational search, news search, and industry-specific search engines.
**How does SEO marketing work?**
Search engines like Google and Bing use bots to crawl pages on the web, from site to site, collect information about those pages and index them. Think of a reference like a large library where a librarian can pull a book (or web page) to help you find exactly what you were looking for at the time.
Next, algorithms analyze pages in the index, taking into account hundreds of scenarios or signals, to determine if the order pages should appear in the search results for a given query. In our library comparisons, the librarian has read all the books in the library and can tell you exactly which ones will have the answers to your questions.
Our successful SEO features can be considered as representatives of the user experience features. This is how search bots optimize how a website or webpage can give a searcher what they are looking for.
Unlike paid search ads, you can’t pay search engines to get high organic search rates, which means SEO professionals have to put in the work. That’s where we come in.
**Why SEO Marketing is important in advertising?**
SEO is a fundamental part of digital marketing because people search for billions of years every year, usually for commercial purposes to get information about products and services. Frequent search is the main source of digital traffic for products and completes some marketing channels. Greater visibility and higher ranking in search results than your competition can have a significant impact on your bottom line.
However, search results have been available for the past few years to provide users with more specific answers and information that can keep users on the results page instead of driving them to other websites.
Also, be aware, features such as rich results and Information Panels in search results can increase visibility and provide users with more information about your company directly in the results.
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1 Reply
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Very useful information thanks for sharing
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