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What Happened In Marketing Today (Ad Fraud Protection)
1/ X (Twitter) announces comeback of “Political Ads”.
2/ Instagram Launches New Comment Reply Feature, For users to reply to a Post/reel comment through a IG story.
3/ Buffalo Wild Wings Ads from Anomaly Agency makes a spark.
4/ EU users will get access to non-algorithm feeds from October says Meta.
5/ KFC’s new OOH & Creative campaign gets Twitter backlash over cultural appropriation.
6/ Klaviyo & Instacart are going Public.
– Triller App is getting called out for bloating no. of users for IPO.
7/ Snapchat’s New Dreams Feature letting Users create “Gen AI selfies”.
8/ Global Programmatic Ad fraud averaged 17% in Q2.
In old news, GroupM also announced last week, new program to fight Programmatic Ad Scams.
9/ Bing AI is fully available on Chrome now.
10/ Nielsen to incorporate streaming data from Amazon Prime for Thursday night football.
11/ Google & Youtube Goes deep into AI content policies for Publishers & Music labels. New announcements on their blog.
12/ LinkedIn Engineering team shares new insights into the algorithm.
13/ Apple podcasts launch a new paid subscribers metric for creators.
14/ X makes more changes to Community Notes feature & Tweet Ranking algorithm.
15/ Youtube gets new content striking system, complete channel termination after 3 strikes. Also educated creators about product policies.
16/ ANA’s AIMM’s recent Research founds that 77% of surveyed consumers were okay with Gay & Lesbian representation in the Ads.
**I hope this helps to plan your week ahead.**
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1 Reply
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OP here!
I handcurate these updates every week. I work full-time as a marketer. Only trying to help the community.
In case, you like this you can join my newsletter: The Social Juice (link in my bio). I send sources & researches to in that!
• I send orange juice made from oranges at my tiny garden to random subscribers. ????
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Link/source for no12?
Thank you for this amazing work, as always!
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